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From the referral fee frying pan into the advertising fire
Thursday, 11 October 2012We kind of all knew it anyway, but just how much money a large insurance company like the Direct Line Group makes from referral fees still took my breath away. As we reported earlier this week, the group received £110m from solicitors in the three and a half years since January 2009. Call it £30m a year and extrapolate (the group’s market share is 19% of motor and 18% of home insurance) and you are looking at around £150m a year going from the pockets of solicitors to insurance companies for the privilege of receiving cases. And that’s before the £100m or so insurers make every year from credit hire referral fees.
Tags: claims management companies, referr
Posted in Blog
Blog
SEO is changing: Are you measuring the right things?
AI means firms may see falling organic traffic and wonder if SEO is still working. The more interesting question is whether traffic is still the right measure of success.
Forms are evolving – and more interesting than you might think
I have spent much of my working life thinking about something most people would probably prefer not to think about at all: legal forms.
The questions that determine if the SRA’s client money reforms will work
Both reforms respond to real and well-evidenced gaps in the current framework. The SRA’s changes after consultation feedback shows it’s listening. But structural change on paper is only half the job.
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