Inbound marketing for law firms – For those about to flock

Chris Davidson Moore LT

Written in honour of Malcolm Young, recently deceased founding member of AC/DC, there are nine references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are. The forces that are driving change in the legal profession are wide and varied. The ability of law firms and individual solicitors to respond positively and innovatively to these challenges will determine who survives and prospers. Competition for new business is fierce, a dog eat dog world, one might say. Which brings us to AC/CD. Not my favourite rock band, but an acronym for Attract, Convert, Close and Delight – the four pillars of inbound marketing.

December 13th, 2017

Why lawyers should be paranoid about client confidentiality


In April 2016, a lawsuit was filed claiming one Chicago-based law firm had failed to protect confidential client information. The suit didn’t accuse lawyers at the firm of inadvertently sharing client information. In fact, according to The American Lawyer, “[t]he complaint makes no claim that data was stolen or used against clients.” The claim solely focused on the fact that lax data security could have put client information at risk. In other words, fail to take proper precautions to protect client confidentiality, and you could find yourself in hot water – whether your lack of preparedness breaches confidentiality or not.

December 11th, 2017

Legal tech: The AI generation

Pieter Gunst

In 1950, Alan Turing asked himself, “Can machines think”? Almost 70 years later, the Turing Test remains unbeaten. But a computer that can imitate human intelligence seems just a matter of time. Today, however, AI is still in its infancy. This is especially the case in the legal world, not particularly known for its urge for technological innovation. And as is the case with new technologies, a healthy dose of scepticism is required to distinguish between hype and opportunity. The most sophisticated AI systems still produce non-intelligent false-positives and cannot understand contextual information.

December 7th, 2017

GDPR – now’s the time to act

Paul-Bennett for Legal Futures

There’s a growing sense of trepidation amongst the UK’s legal community with the new General Data Protection Regulation (GDPR) coming into play in just a few months’ time. I’ve spoken to many SME law firms over the past year and, although many of them know that it’s coming, the majority don’t yet know what they need to do about it. It seems this confusion isn’t just confined to the legal profession either. I was very interested to read the findings of a recent survey by the learning provider Litmos Heroes, which found that almost 30% of UK business decision-makers say they are completely in the dark about the law changes and what they need to do to ensure their business is ready.

December 4th, 2017

The 7 habits of highly effective law firm leaders

Neville Chamberlain

I met one of my favourite authors recently at a book signing. No, not the famous ‘7 Habits’ author Stephen Covey (who is sadly no longer with us) but Robert Harris, whose latest novel ‘Munich’ is set 75 years ago during the negotiation of the Munich Agreement. The novel is a fly-on-the-wall take on Chamberlain’s leadership in the face of adversity. Whether you think Chamberlain’s paper-waving declaration in Downing Street – “I believe it is peace for our time so go home and get a nice quiet sleep” – was a naïve act of appeasement or a clever tactic that won the nation a vital year to prepare for inevitable war, it makes a fascinating read. The novel got me thinking about the obvious parallels between political leaders and business leaders and how they behave in the face of adversity.

November 30th, 2017

The future is coming – What can the legal sector expect from technology in 2018?

Chris Davidson Moore LT

Increasingly, firms are recognising the importance of adopting and investing in technology in order to effectively compete in today’s market. Clients are also continuing to demand greater engagement with technology, and in many ways the traditional law firm model is falling behind expectations of the service industry generally. Coupled with this year’s study by Deloitte which suggests that technology is already leading to job losses in the UK legal sector, and the fact that 114,000 jobs could be automated in 20 year’s time, you really can’t afford not to take notice of the impact technology is having and will continue to have on the legal sector. Although this sounds bleak, firms should think of it as an opportunity to innovate and provide stellar service for clients. Artificial intelligence, automation, and gamification all give firms the opportunity to interact with their clients, and potential clients, in new and exciting ways, while improving efficiency and job satisfaction.

November 27th, 2017

How do you choose your ATE provider?

Tony Dyas Allianz

Choosing an after-the-event (ATE) insurance provider isn’t easy for solicitors. Differentiation between products and price is not always clear at first glance and you don’t really know what you’re getting until you use it years later. And, as with all intangible insurance products, you can’t take it back. Many solicitors are very loyal to their ATE providers and often focus on price, but this isn’t the only consideration. So, as a law firm, what should you be thinking about when considering who to work with?

November 23rd, 2017

New right to paid leave for bereaved parents: A welcome move

Kimberley Manning DAS

This year, like many in recent years, has seen some key changes within the employment law field, with the government, trade unions and lobbyists remaining endlessly engaged in seeking to impose their interpretation of fair balance between employers and their respective workforces. Although consensus on that equilibrium can never really be achieved, sometimes there are pieces of legislative movement which are difficult to argue with regardless of your perspective: This is one of those. Published on 13 October 2017, the Parental Bereavement (Pay and Leave) Bill would provide for the first time a legal right to parents who are employed and have suffered the death of a child, a minimum of two weeks’ leave in which to grieve.

November 20th, 2017

How to make a case to the unconverted

Jonathan Whittle

The prospect of change is a daunting one, whether you’re a global firm or a small one. You might think that your firm’s working practices are fine, or that there’s no value in altering the way you do things because of the disruption it would cause. You might even see the benefits of using a different methodology, but still refuse to put the effort in to implement it – and you wouldn’t be alone. From our research in the 2016 report, The Riddle of Perception, we know that 73% of lawyers believe that adapting to change is not where their strength lies. However, it’s no longer optional.

November 16th, 2017

Does insurance need blockchain?

Steve Harvey ALP

Blockchain? What’s that? Do you wear it? Do you pull it? Do you tie ships to the quay with it? Or do you use it to replace your and your customers’ in-house ledgers with one centralised digital record of transactions? A year ago, my knowledge of blockchain was at the ‘What’s that?’ end of the spectrum. Now that I am beginning to understand a little bit about what this technology is and how it works, I can see that it has potential to transform the way insurance is transacted at all stages – purchase, implementation, claims handling – all in seconds rather than days or weeks.

November 13th, 2017