DAS appoints head of marketing

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26 January 2012


Legal expenses experts the DAS Group has announced the appointment of Bob Screen as head of marketing.

Mr Screen has had an extensive career in insurance, gaining a vast amount of experience in personal and commercial lines, and direct and intermediated business.

During this time he has held a number of senior positions, including marketing manager at Norwich Union Direct, marketing and business insurance director at Hill House Hammond, and managing director at VEGA Insurance Services Ltd.

Paul Asplin, DAS Group CEO, said: “The legal expenses market has undergone significant changes over the years, the full impact of which are still to be felt. So Bob joins the DAS Group in perhaps the most interesting period in its history.”

As well being responsible for the group’s marketing strategy and implementation, Mr Screen will also oversee product development at DAS and the recently acquired LawontheWeb business.

He said: “I’m delighted to be joining the senior management team at DAS. The company already has a strong presence in the market and I am determined to help strengthen it even further. 

“DAS is ideally placed to meet the ever changing needs and opportunities of this fast-paced market. We have a number of exciting developments in the pipeline that will enhance our offering to our brokers and business partners”.



Legal Futures Blog

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Written in honour of Malcolm Young, recently deceased founding member of AC/DC, there are nine references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are. The forces that are driving change in the legal profession are wide and varied. The ability of law firms and individual solicitors to respond positively and innovatively to these challenges will determine who survives and prospers. Competition for new business is fierce, a dog eat dog world, one might say. Which brings us to AC/CD. Not my favourite rock band, but an acronym for Attract, Convert, Close and Delight – the four pillars of inbound marketing.

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