If your cost-per-click has crept up again this year, you’ve probably assumed the market simply got more expensive. That’s the wrong way to read what’s happening.
Law firm website traffic is declining across the board. Here’s what’s driving it, which practice areas face the most pressure, and what you can do about it now.
An email from the SRA has a way of rearranging a working day. It arrives in the same inbox as everything else, often in the same measured tone, yet it carries a different weight.
For a sole practice, the SRA’s plan that I cannot hold a compliance role if my firm has more than £600,000 of turnover is not a measure of risk. It is a ceiling on growth.
For years, law firms have been told that SEO is the long-term alternative to paying for every click. That principle hasn’t disappeared but search results have changed significantly.
The report draws on discussions from the Legal Futures Law Firm Growth Summit and explores the different routes mid-market firms are taking to achieve sustainable growth.