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Is Google becoming pay-to-play for law firms?

For years, law firms have been told that SEO is the long-term alternative to paying for every click. That principle hasn’t disappeared but search results have changed significantly.


Material information and the case for intelligent client onboarding

Upfront information means work traditionally undertaken after an offer is accepted will need to happen earlier. And that fundamentally changes the role of client onboarding.


When the person who needs help is the partner

A law firm can have excellent support on paper and still have a serious gap. The gap is the person who cannot imagine using it.