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AI means firms may see falling organic traffic and wonder if SEO is still working. The more interesting question is whether traffic is still the right measure of success.

I have spent much of my working life thinking about something most people would probably prefer not to think about at all: legal forms.

Both reforms respond to real and well-evidenced gaps in the current framework. The SRA’s changes after consultation feedback shows it’s listening. But structural change on paper is only half the job.