Tag Results
Lucky number 7? Making the best of Internet marketing in 2013
Tuesday, 22 January 2013Twitter now has over 500m users, 340m tweets and 1.6bn search queries per day. LinkedIn has over 175m professional members, 10m of whom work in the UK. Google+ has over 400m members (albeit with less activity than other networks). Legal Futures reported last year about how social media is the new golf course for law firms. There’s a buzz about social media for a reason and 2013 is likely to see a continued increase in the way social channels are used for business purposes. For the more advanced users, we will see an increase in more targeted interactions within niche communities and it will be important to align strategies accordingly.
Tags: online reputation
Posted in Blog
Who cares what the public thinks?
Monday, 4 October 2010With the growth in lawyer rating and comparison websites, Legal Futures Associate Jamie Claret asks why law firms are not more concerned about protecting their online reputation. Just because lawyers do not take such sites seriously does not mean the public treats them the same.
Tags: online reputation, price comparison
Posted in Blog
Blog
The end of Google’s dominance: A new era in search
The rise of alternative search platforms like TikTok, the emergence of AI-driven tools like ChatGPT, and the development of federated search by Apple are signalling the end of Google’s unchallenged reign.
Time to get real: Why authenticity should be at the heart of your marketing
Authenticity is becoming an increasingly important part of marketing. Glossy adverts are no longer enough; these days consumers want to connect with brands on a more personal level.
Why it’s time to embrace health justice partnerships
In July, I completed a second-year evaluation of a health justice project in Australia amid the continuing interest in England and Wales in co-locating health and legal services.
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