Tag Results
Practice-area searches to law firms fell 36% this summer as name searches held steady, research finds
Wednesday, 11 November 2026Google clicks to law firm websites from people searching for a practice area fell by more than a third this summer, while clicks from people searching for a firm by name held steady, according to new research from MLT Digital.
Tags: MLT Digital
Posted in associate news
MLT Digital
Thursday, 5 November 2026MLT Digital is a specialist performance marketing agency for the legal sector. We get law firms found, trusted and chosen, and we measure our work by the enquiries and instructions that follow.
Tags: MLT Digital
Posted in Digital Marketing, Services Directory
In the next five years, people won’t visit your website
Thursday, 11 September 2025During the course of the next decade, more likely the next five years, we will get to the stage where nobody will visit a law firm’s website to arrange an appointment. Not one person.
Tags: MLT Digital
Posted in Blog
10 practical tips for law firms exploring AI opportunities
Tuesday, 29 July 2025AI is a tool – a technology that can help your firm succeed, if used in the right way, in line with your firm’s objectives. It shouldn’t be the starting place itself.
Tags: MLT Digital
Posted in Blog
GEO – the impact of AI on digital marketing for law firms
Thursday, 19 June 2025GEO represents the biggest change in online business generation that I can remember. You cannot afford to stick with the same old engine optimisation techniques.
Tags: MLT Digital
Posted in Blog
Why speed of response is the new competitive advantage for law firms
Wednesday, 28 May 2025As the way clients engage with legal services continues to evolve, so do the factors that influence whether a firm secures new instructions or misses out entirely. One of the most influential factors for firms is the speed of response.
Tags: MLT Digital
Posted in associate news
AI and data-driven approaches to content marketing for law firms
Monday, 24 March 2025The legal sector is experiencing a rapid technological shift, with artificial intelligence transforming not just legal practice but also how firms market their services.
Tags: MLT Digital
Posted in Blog
Will organic rankings become the small print of digital marketing?
Wednesday, 19 February 2025Since the launch of Google, Search Engine Optimisation (SEO) has been a cornerstone of digital marketing and online business generation for law firms.
Tags: MLT Digital
Posted in associate news
The rise of the agent
Friday, 22 November 2024We believe AI agents are going to represent the biggest change to the way in which the general public interact with professional services business for generations.
Tags: MLT Digital
Posted in Blog
ReceptIO: attempting to solve the number 1 barrier to law firm growth
Friday, 11 October 2024ReceptIO is a joint venture between MLT Digital and Pay Justice. The software underpinning ReceptIO has been used by some of the UK’s largest law firms to boost conversion rates for some of the largest legal cases in UK history.
Tags: MLT Digital
Posted in associate news
Blog
The AI question law firms should answer before a client asks it
Most law firms we speak to are already using AI, whether or not they have approved it, because fee-earners are doing it anyway. The tool people settle on is often Claude.
From chat to Cowork: preparing your law firm for agentic AI
AI is evolving quickly. For law firms still working out how to get consistent value from the tools they already have, the conversation has moved on again to agentic AI.
Why good governance matters when managing Law Society forms
Everyday legal transactions rely on Law Society forms. But they are often treated as static templates rather than what they really are: living documents that change over time.
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