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How much time is wasted in law firms by dealing with existing client enquiries that could have been prevented? This is particularly relevant for fixed-fee work, but also as law firms look for every marginal gain.

If the answer is ‘what SEO budget?’, then we have a major problem. Building a website is like putting up a fancy electronic billboard in the middle of the desert. SEO is the action of driving people to look at it.

We can become a little obsessed with blogging and many law firms have embraced this form of content generation for their own websites. But to what end, and is it worth the hassle?

In the legal sector you need a specialist marketing communications agency that understands your needs. You’ll want to work with people who have spent years working in-house in law firms, so that they understand the nuances of marketing in this industry in a way others might not.