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SMEs search the internet first when seeking specialist legal help, Google survey finds
Wednesday, 8 July 2015Owners and managers of small to medium-sized businesses begin by searching the internet when looking for specialist legal help, a survey by Google has found. Individuals still preferred to rely on friends. Meanwhile, the use of mobile devices to search for law firms is “going bananas”.
Tags: Google, legal searches
Posted in Latest news, Marketing & PR
Blog
Is your Google Ads budget funding your competitors’ AI visibility?
If your cost-per-click has crept up again this year, you’ve probably assumed the market simply got more expensive. That’s the wrong way to read what’s happening.
Containing the spread of unapproved AI
Nearly 60% of fee-earners admit to using unapproved tools (like free versions of ChatGPT). Yet 68% of firm leaders are confident there is zero risk of unapproved AI being used for client work.
When AI adoption goes wrong, costs add up fast
City AM recently reported that London is fighting to claim the title of ‘global capital of legal AI’. However, it’s crucial we remember that adoption alone does not create value.
