Tag Results

  • Why don’t lawyers do what you ask them to do?

    Having been team leader, department head, division head and managing partner, I understand well the frustration (and anger) that managing partners and CEOs voice to me: “We’ve asked them a dozen times, but still they aren’t doing what we need!”

    Thursday, 20 September 2018
  • Legal marketing lessons from Ed Sheeran

    Anyone starting a new law firm or starting out on their legal career could take several lessons from Ed Sheeran’s approach to promoting himself.

    Tuesday, 11 September 2018
  • Knowledge loss: can you afford it?

    Law firms sell solutions to clients’ problems based on the combined knowledge of staff. People will always move on, but can you afford to lose their knowledge when they go?

    Monday, 30 July 2018
  • Surely no one would do this?

    It’s slightly tongue-in-cheek, but let’s see if we can design a business model that is doomed to struggle and which will ensure that we miss out on the profit and cash opportunities that come with providing high-value services at high prices in a near-monopoly situation.

    Monday, 18 June 2018
  • 10 reasons why your lawyers should not write the content for your website

    “Our solicitors put lots of content on our website, but we don’t get much business from it”, the managing partner of a law firm said to me recently. Indeed, there was plenty of legal text on the website but there were several reasons why it was not yielding results. Of course, all lawyers can write, so it might seem logical to think that they can write content for a website. The question that you need to ask is, how well can they write? In particular, how well can they write for the internet?

    Tuesday, 1 May 2018
  • Developing future leaders

    “If we were running real businesses, we would be identifying future leaders in their 20s and 30s and fast-tracking them – whereas in most law firms people first have to prove themselves as a lawyer, and earn high fees, and only then, when they are probably in their 40s or 50s might we think about whether they have what it takes to lead the business.” This was a casual, almost throw-away comment from a colleague co-facilitating a managing partner retreat with me back in February, but it set the scene for the next 24 hours – how should law firms identify and then develop their future leaders?

    Tuesday, 10 April 2018
  • The perfect legal business?

    Some people think it is easy to run – and to grow – a law firm. I feel like I have had a lifetime in lawyer and team management and in law firm ownership and leadership. Taking all of that experience (of things done right and wrong), add the experience gained from working with a host of law firms since I left private practice, and harnessing the clarity of thought I now enjoy that few managing partners could dream of whilst in the hot seat, I believe I can point to at least 10 pieces of jigsaw that a firm needs to come together – over and above efficient IT and a solid compliance and risk-management framework – to make up the perfect foundations for a high-performance legal business.

    Monday, 12 March 2018
  • Out of this world: how far reaching is your communications strategy in 2018?

    In 1984, a non-profit was established in Sacramento, California, by a group of scientists to search for extra-terrestrial intelligence (called SETI). I could not help comparing this with my experience of working with law firms, where there is often an expectation of almost immediate results from any marketing communications initiative. My heart sinks every time I hear “Oh, we didn’t get anything from that initiative, so we will not do that again”. This betrays a misunderstanding of the effort that is often required to break into a new market, win a major client or develop a profitable source of referrals.

    Friday, 2 February 2018