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For a sole practice, the SRA’s plan that I cannot hold a compliance role if my firm has more than £600,000 of turnover is not a measure of risk. It is a ceiling on growth.

For years, law firms have been told that SEO is the long-term alternative to paying for every click. That principle hasn’t disappeared but search results have changed significantly.

Upfront information means work traditionally undertaken after an offer is accepted will need to happen earlier. And that fundamentally changes the role of client onboarding.