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AI and data-driven approaches to content marketing for law firms

The legal sector is experiencing a rapid technological shift, with artificial intelligence transforming not just legal practice but also how firms market their services.


Congratulations on your engagement: improving social media performance

Like most marketers I know, I have a love-hate relationship with social media. Love it when it works, hate it when it doesn’t. And it’s a tough nut to crack.


The rise of consultant lawyers and the future of legal services

Projections suggest that by 2026, one in three UK lawyers could work independently as a consultant lawyer. But what does this shift mean for both firms and lawyers?