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The crux of all conversations with law firms has been: “how can generative AI support greater practice and client service without compromising security?”

The average law firm spends around a quarter of its marketing budget on social media but sees little in return, our research found.

Law firms must constantly question the status quo and be willing to adapt. Take nothing for granted. Never say ‘we’ve always done it this way’; never say ‘we’re lawyers and we’re different’.