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Digital marketing for law firms in 2026 – where to focus your efforts

Digital marketing for law firms in 2026 is more demanding than ever. AI is reshaping content, while audiences are becoming more selective and platforms are raising the bar on quality.


Doug Hargrove

From AI ambition to operational reality

AI is no longer an emerging technology on the horizon. It has become the connective tissue binding law, regulation, risk and commercial decision-making.


From text to world: The legal significance of multimodal AI

The next phase of AI, already underway, will integrate text with vision, sound, motion and even touch. This will produce systems that no longer ‘read about’ the world but perceive it.