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Strategic integration combines BigHand Matter Pricing & Budgeting with Ayora’s AI and data enrichment capabilities to help law firms improve pricing transparency, profitability and commercial decision-making.

Firms are achieving efficiencies through AI, especially in the practice of law. Yet many are struggling to see that reflected in their financial outcomes

Despite strong reported revenue and planned rate increases, underlying financial metrics suggest mounting margin pressure and weakened cash flow predictability.

What has long struck me is how often the gap between projected and realised profit has very little to do with the client being ‘unprofitable’. More often, it’s about the process.

Data shows firms are missing out on significant realization gains due to lagging commercial literacy, limited budgeting capability, and uncertain AI strategies.