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As technology is continually advancing and becoming more integral with our lives, it’s likely that we’ll see a number of technological changes which will impact the Personal Injury (PI) market, from prevention to cure and several touchpoints along the way.

One of the first lessons we teach children is that when you do something wrong, you have to say sorry. Perhaps inevitably, as we get older and the mistakes and their consequences get larger, the apologies become more difficult but also more meaningful. Nowhere more is this the case than in clinical negligence disputes.

Allianz Legal Protection’s latest roundtable in London – hosted by senior business developers Mike Wildy and Tony Dyas – saw senior representatives from a number of law firms and industry bodies join us for a lively debate.

The life of a claimant personal injury lawyer seems to be as miserable as that of our prime minister; everywhere they turn there’s someone ready to make life ever more difficult.

Traditional marketing – flyers, TV and radio advertising, etc. – has its place. And, alongside email, it’s been a popular way to grow and maintain market share. But, given the extent of growth in the digital space, as well as added focus on the protection of customer data, this is moving on.