How to draft press release and pitches that get cut through

In a journalist’s inbox, your story is one of hundreds. If the subject line doesn’t hook them or the first paragraph doesn’t land, it’s deleted. This Press Office Masterclass webinar, led by expert PR practitioners and former journalists, shows you how to write press releases and media pitches that actually get noticed, opened, and used.

You’ll learn how to identify the real story, shape a compelling angle, and speak the language of the newsroom, all while balancing legal nuance and client expectations. Whether you’re pitching legal insights, case wins, or expert commentary, we’ll show you how to turn your firm’s news into something journalists genuinely want to cover.

This webinar is for any PR professional working in a law firm who wants to sharpen their media output.