Drafting a PR strategy and plan

PR works best when it’s intentional. Yet, many law firm PR efforts are reactive, inconsistent, or disconnected from wider business goals. This webinar gives you a practical, strategic framework to plan and deliver a PR programme that aligns with your firm’s commercial objectives, leverages your legal experts effectively, and consistently earns meaningful media coverage.

You’ll walk away with the tools to build a clear, structured PR plan — whether you’re promoting a specific department or managing firm-wide communications.

It will cover:

• The difference between a strategy and a plan and how to deliver both
• Setting PR objectives that support your firm’s business strategy
• The importance of data
• Identifying key audiences, messages and spokespeople
• Choosing the right media channels
• Generating a consistent pipeline of content
• Setting KPIs and measuring success
• Managing lawyer expectations and understanding
• Gaining lawyer buy in and making PR part of their routine