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Andy Cullwick is a marketing expert with over 20 years’ experience gained from senior positions across a range of industries including legal, automotive, publishing and property.
As well as heading up the marketing team at First4Lawyers, he is also a member of the senior management team and as a guardian of the First4Lawyers brand, is responsible for lead generation across all panels.
Both creative and insightful, he applies a strategically orientated approach to deliver innovative technological-led marketing solutions.
He is well-known to his colleagues for his unfaltering devotion to spreadsheets, which allow him to track in real-time just how well First4Lawyers’ marketing is performing.
Andy’s ‘Data First’ philosophy means that a penny isn’t spent until the data behind the tool has been reviewed, which ensures that every £ spent on advertising is maximised for the very best return on investment.
His accolades at First4Lawyers include ‘Marketing Campaign of the Year’ at the Personal Injury Awards.
Areas of Expertise