Marketing & PR
Fusion Legal becomes latest Connect2Law hub to go its own way
East Midlands firm Nelsons has launched Fusion Legal, a new regional support network, following West Midlands firm FBC Manby Bowdler, which launched Hub.Legal this summer.
Legal Ombudsman to launch online complaints portal
The Legal Ombudsman (LeO) is to launch a complaints portal this month that will enable lawyers to manage all of their contact with the organisation online. LeO will also encourage consumers to manage their complaint through the portal.
Exclusive: shopping centre brand Lawyers2you makes a comeback
Lawyers2you, the shopping centre-based marketing brand previously owned by failed Birmingham firm Blakemores, has been resurrected and relaunched with the first two stands open for business this week, Legal Futures can reveal.
One in every 10 UK consumers “recognises Slater & Gordon name”
The work to develop the Slater & Gordon brand in the UK has made it one of the three best-known law firms in the UK, with one in 10 consumers recognising its name, the firm has told shareholders.
SRA issues warning over inducements ban
The Solicitors Regulation Authority will not introduce specific rules to deal with the upcoming legislative ban on personal injury law firms paying inducements to claim, but has pledged to take “strong enforcement action” if firms breach it.
Large firms finding they can’t “go it alone” in PI marketing
Leading marketing collective First4Lawyers said today that it has seen a clutch of larger personal injury (PI) firms return to its panel in recognition of the need for scale to compete effectively in the market.
Law Society advertising campaign highlights “regulated and insured” professionals
The Law Society’s latest advertising campaign, launched today, highlights the role of solicitors as regulated professionals, under the slogan ‘Use a Professional. Use a Solicitor.’
Web forum drives QS firm’s consumer credit growth
The LegalBeagles web forum, set up by a Brighton litigation executive, is providing the town’s oldest law firm with a stream of consumer credit work and what is understood be the first bank charges court victory since 2007.
APIL makes successful complaint over “misleading” Hampson Hughes advert
The Association of Personal Injury Lawyers has successfully complained about an advertisement broadcast by high-profile Liverpool law firm Hampson Hughes that said claimants would receive £2,000 “up front”.
VouchedFor aims for 1,000 solicitors
Financial adviser rating and review website VouchedFor has said it is aiming to sign up 1,000 solicitors in the next few weeks.
Internet overtakes friends and family as main way to find a solicitor
Clients are significantly more likely to find a solicitor through the internet than by asking friends or family, a major study of over 2,000 people has found.
‘QS Price Promise’ to launch in September
QualitySolicitors is to launch its ‘QS Price Promise’ in September, combined with a national TV advertising campaign, the network has revealed. It is also changing its approach to firms having to adopt the QS name.
Slater & Gordon brings Captain Cook on board as it also launches employee share scheme
The announcement yesterday that Alastair Cook has become a brand ambassador for Slater & Gordon failed to spark a turnaround in the embattled England cricket captain’s fortunes, as he was out for just five in the first Test against India.
Revealed: Law Society’s plans for £400,000 advertising campaign – and staff “story telling tool”
The Law Society is to spend £400,000 on its annual advertising campaign, which will this year be focused mainly on a range of private client services from solicitors, Legal Futures can reveal.
Pinsents “an example to other big firms” on Twitter use, report says
Pinsent Masons is an example to other law firms on how to make the most of a Twitter account, while the ‘private’ setting on Slaughter and May’s account makes it the firm not to emulate, according to a report on the use of social media by large City law firms.
Blog
It’s time for law firms to ask tougher questions
For years, many law firms have treated ID verification as a box-ticking exercise. Run a liveness check, match a face to a document and move on. But that is no longer good enough.
Business fatigue to AI will risk job security
Whilst we know professional learning has always been part of career paths, to hire, retain and keep talent, AI needs to be embedded as a core part of this training.
On good authority? GenAI and the reputational risks to law firms
As GenAI’s influence grows, so do the risks which are already playing out in courtrooms across England and Wales, where some early adopters are setting precedents they would rather not.
