Marketing & PR


Law firm’s joint venture CMC sparks PI competition by undercutting market on success fees

19 October 2015

A claims management company set up as a joint venture between a law firm and two non-lawyer investors is looking to start competition in the personal injury market by offering clients success fees of 15%. Quittance promises to absorb other costs.


ReviewSolicitors recruits 300 law firms through deal with case management provider

5 October 2015

ReviewSolicitors, the legal review website launched last month, has recruited 300 law firms as premium subscribers through a deal with a leading case management provider. It means clients would automatically be offered the chance to post reviews while ReviewSolicitors would know they were genuine clients.


Poll: Public have negative view of increase in legal services advertising

22 September 2015

The increase in advertising legal services is having a negative effect on the justice system, according to a survey of 1,261 members of the public. There were similar findings in relation to the growth of ‘no win, no fee’ cases.


Kidwells launches accountancy joint venture – to add to its nine other branded businesses

21 August 2015

An innovative Hereford-based alternative business structure has set up a joint venture with a Welsh accountancy firm, joining nine other branded businesses in the Kidwell Group, ranging from a barristers’ chambers to a guest house.


Growing medical negligence marketing collective launches £1m TV campaign

31 July 2015

A growing medical negligence marketing network has launched a £1m TV advertising campaign that aims to differentiate itself from other firms that “lack transparency when dealing with clients”. The first instalment of the campaign premiered during an ad break for Coronation Street.


Law Society to target big business in new “solicitor brand” campaign

23 July 2015

The Law Society’s membership board has approved plans for a long-term campaign to boost the ‘solicitor brand’, which will include bigger businesses and in-house lawyers as buyers of legal services. It is due to be launched next year.


RateMyBarrister becomes legalbods.com

22 July 2015

First he allowed solicitors to join, now the founder of RateMyBarrister is relaunching the website as legalbods.com, because “people who need legal advice often ask if anyone knows any good ‘legal bods'”. William Rees said his focus was on obtaining more detailed data from clients.


NAH and seven personal injury law firms launch Ethical Marketing Charter

20 July 2015

National Accident Helpline (NAH) and seven personal injury law firms, including Irwin Mitchell, are launching an Ethical Marketing Charter today. NAH will administer the scheme and handle complaints about possible breaches.


QC to offer free direct access video surgery

14 July 2015

A leading QC is to take part in a pioneering free direct access video surgery later this month. Stephen Harvey QC will be discussing business risk and regulation via a new online video platform. The approach has also won the backing of the Bar Council.


SMEs search the internet first when seeking specialist legal help, Google survey finds

8 July 2015

Owners and managers of small to medium-sized businesses begin by searching the internet when looking for specialist legal help, a survey by Google has found. Individuals still preferred to rely on friends. Meanwhile, the use of mobile devices to search for law firms is “going bananas”.


Number of unsolicited personal injury approaches to consumers “still high”, says survey

8 July 2015

The number of people receiving unsolicited personal injury marketing messages has changed little in the last three years, research by YouGov has found. Meanwhile, a claims management company has been rapped over the knuckles for not making clear in a television advert that calls from mobiles to its 0800 number would not be free.


Law firm and barrister with top High Court win rates to be named by US analysts

3 July 2015

The barrister and law firm with the top High Court win rates in England and Wales will be named later this month, Legal Futures has learned. The names will be included in a report from US analysts Premonition.


Is this the best viral marketing stunt by lawyers ever?

25 June 2015

A YouTube video of an angry man slicing household goods and a car in half in response to separating from his wife – which has been viewed more than six million times and been covered by media outlets across the world as he sought to sell his share on eBay – has been revealed as a stunt by lawyers.


Report: fake reviews underline need for best practice by legal comparison websites

22 June 2015

Consumers are being misled by dubious practices in online reviews and endorsements, while more than half of buyers of services are swayed by them, according to an investigation by the Competition and Markets Authority.


App aims to be Uber for legal and accountancy services

23 April 2015

A solicitor has launched an app which he hopes will be the equivalent of taxi service Uber for legal and accountancy advice by allowing consumers to find, connect with and later review their advisers.

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Blog

10 December 2019

Is your website lost in the desert?

Having a website is like advertising on a billboard in the middle of the desert – it’s pretty useless unless people are driving past to see it. It’s exactly the same with cyberspace.

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