Marketing & PR
The chief executive of a Devon private client firm is bringing a leading Canadian lawyer referral service to the UK this spring. The UK version of LawyerLocate will operate on “exactly the same model” as the Canadian – which became Google’s first Canadian legal industry partner last year.
Law firms need to become “cuter” in their marketing as the ever increasing competition for work – particularly online – means that even recently established ways of operating are delivering diminishing returns, it has been claimed.
Law firms should be braver in asking potential clients for work and making sure they follow up leads, the new chair of LawNet has said. Kim Carr, managing partner of FBC Manby Bowdler, said lawyers “didn’t like selling things”.
The top 100 law firms have increased their output of content posted online by 77% over the past year as they step up efforts to build their presence and demonstrate their expertise on social media, according to new research. Irwin Mitchell was ranked as the best for showcasing its expertise online.
Advertising regulator upholds complaint over law firm’s website claim – and then finds out it’s closed
The Advertising Standards Authority (ASA) has upheld a complaint over a law firm’s claim that its ‘no win, no fee’ clients would receive all of their damages. However, it emerged after the ASA made its finding that the firm, London practice Lorrells, had closed down.
A claims management company set up as a joint venture between a law firm and two non-lawyer investors is looking to start competition in the personal injury market by offering clients success fees of 15%. Quittance promises to absorb other costs.
ReviewSolicitors, the legal review website launched last month, has recruited 300 law firms as premium subscribers through a deal with a leading case management provider. It means clients would automatically be offered the chance to post reviews while ReviewSolicitors would know they were genuine clients.
The increase in advertising legal services is having a negative effect on the justice system, according to a survey of 1,261 members of the public. There were similar findings in relation to the growth of ‘no win, no fee’ cases.
An innovative Hereford-based alternative business structure has set up a joint venture with a Welsh accountancy firm, joining nine other branded businesses in the Kidwell Group, ranging from a barristers’ chambers to a guest house.
A growing medical negligence marketing network has launched a £1m TV advertising campaign that aims to differentiate itself from other firms that “lack transparency when dealing with clients”. The first instalment of the campaign premiered during an ad break for Coronation Street.
The Law Society’s membership board has approved plans for a long-term campaign to boost the ‘solicitor brand’, which will include bigger businesses and in-house lawyers as buyers of legal services. It is due to be launched next year.
First he allowed solicitors to join, now the founder of RateMyBarrister is relaunching the website as legalbods.com, because “people who need legal advice often ask if anyone knows any good ‘legal bods'”. William Rees said his focus was on obtaining more detailed data from clients.
National Accident Helpline (NAH) and seven personal injury law firms, including Irwin Mitchell, are launching an Ethical Marketing Charter today. NAH will administer the scheme and handle complaints about possible breaches.
A leading QC is to take part in a pioneering free direct access video surgery later this month. Stephen Harvey QC will be discussing business risk and regulation via a new online video platform. The approach has also won the backing of the Bar Council.
Owners and managers of small to medium-sized businesses begin by searching the internet when looking for specialist legal help, a survey by Google has found. Individuals still preferred to rely on friends. Meanwhile, the use of mobile devices to search for law firms is “going bananas”.
How much will graduates of the SQE be able to use and apply the Standards & Regulations, not in a classroom, or in a hypothetical situation, but on a rainy Tuesday with a client or their boss shouting at them?
There are three crucial requirements of technology any firm needs in order to adapt to a work from home model that, for some, is somewhat worrying: security, collaboration and all-in-one solutions.