Marketing & PR

Advertising watchdog raps CMC for misleading consumers about fees

17 August 2016

A claims management company in Manchester has become the latest to be slapped down by the Advertising Standards Authority after failing to make clear to potential customers that the amount of money they could receive was before its 33% fee was deducted.

The Brexit effect – EU law high on the list of searches for direct access barristers

5 August 2016

Civil, property and employment matters are the most-searched for areas of practice on the Bar Council’s Direct Access Portal, figures released yesterday showed – with EU law fourth on the list as people and businesses try to come to terms with Brexit.

Firms sign up to online service that aims to match would-be clients to individual specialists

27 July 2016

Several well-known law firms have signed up to Oratto, the latest ‘find a lawyer’ website to hit the market, including Manchester firms JMW, Berg and Pannone Corporate, Liverpool’s Jackson Canter, Sheffield-based Simpson Sissons & Brooke, and Peterborough-based Buckles.

Lawyer-matching service aims to recruit 20,000 clients, says solicitor founder

21 July 2016

A lawyer-matching service to be launched by a Manchester solicitor next month aims to recruit 15,000 to 20,000 clients by the end of the year. Kid Harwood, director of Lawbid, said the service wanted to change the “balance of power” for consumers.

New PI marketing collective open for business under dual brands

29 June 2016

The new not-for-profit personal injury marketing collective that is looking to spend £12m in its first year has gone live under two of its three brands. Created by legal digital marketing agency mmadigital, the collective, National Injury Claimline, also says it has built technology that allows it to adjust its marketing on a real-time basis.

Advertising watchdog backs law firm’s claim over success rate

22 June 2016

The Advertising Standards Authority has rejected a complaint over the way a Devon law firm marketed its success in representing drivers. Patterson Law said on its website that 3,314 out of its last 3,436 clients at risk of a driving ban avoided disqualification or got a significantly reduced driving ban

150 firms and counting – “proper” legal comparison website gears up for consumer launch

22 June 2016

The Law Superstore, which claims that it will be the UK’s first true legal comparison website, has hit 150 ‘partner’ firms as it gears up to launch to consumers on 1 August. It said firms across the country have signed up to the site, including Blacks, Hansells, McMillan Williams, FBC Manby Bowdler, Redkite Law and Express Solicitors.

ASA upholds complaint against “your solicitor rips you off” advert

15 June 2016

The Advertising Standards Authority has upheld a complaint over an advertisement from a website that claims to help clients recover a “huge amount” of their legal costs, which said that “on average, a solicitor overcharges you by 20%”. The offending advert was headed: “Top 5 ways your solicitor rips you off.”

Social media disaster for law firm snowballs as clients cut ties

14 June 2016

The crisis engulfing the law firm that sent tweets ‘boasting’ about its success in defending local authorities in special educational needs and disability tribunals has escalated further today, with three council clients cutting their ties to the firm.

SRA to investigate law firm over “offensive” weekend tweets to SEN parents

13 June 2016

A law firm which offended parents of children with special educational needs and disability through comments on Twitter over the weekend is to face an investigation from the Solicitors Regulation Authority. Milton Keynes-based Baker Small has apologised and made a contribution to charity over its conduct.

‘Mystery shopping’ exercise finds firms do not follow up enquiries

24 May 2016

Only a tiny number of law firms follow up enquiries from potential clients after making initial contact with them, ‘mystery shopper’ research has found. And even that initial contact is often too slow in a world where ever-more rapid responses are expected.

Fine for CMC that made 17.5m unsolicited calls in six months

17 May 2016

A claims management company that made 17.5m automated calls over just six months, asking people if they had suffered hearing loss at work, has been fined £250,000 by the Information Commissioner’s Office.

ReviewSolicitors to target law firm investors through crowdfunding

10 May 2016

A legal rating and review website, set up last autumn by the former chief operating officer of QualitySolicitors, is to launch a crowdfunding bid next month targeting law firms. ReviewSolicitors wants to raise at least £150,000 from 50 law firms.

CMC fights off challenge from Lloyds over PPI advert

30 March 2016

Crystal Legal Services, a claims management company (CMC), has seen off a challenge from Lloyds Banking Group to one of its PPI adverts after three other CMCs had fallen foul of complaints by the bank.

Report highlights perception gap between partners and fee-earners

22 March 2016

There is a big gap in the way partners and fee-earners at medium-sized law firms view where they work, including “an exaggerated sense of progressiveness among decision-makers”, a new report has found. Partners were far more confident than fee-earners that their firm had a “clear strategy for the future”.

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