Marketing & PR

New PI marketing collective open for business under dual brands

29 June 2016

The new not-for-profit personal injury marketing collective that is looking to spend £12m in its first year has gone live under two of its three brands. Created by legal digital marketing agency mmadigital, the collective, National Injury Claimline, also says it has built technology that allows it to adjust its marketing on a real-time basis.

Advertising watchdog backs law firm’s claim over success rate

22 June 2016

The Advertising Standards Authority has rejected a complaint over the way a Devon law firm marketed its success in representing drivers. Patterson Law said on its website that 3,314 out of its last 3,436 clients at risk of a driving ban avoided disqualification or got a significantly reduced driving ban

150 firms and counting – “proper” legal comparison website gears up for consumer launch

22 June 2016

The Law Superstore, which claims that it will be the UK’s first true legal comparison website, has hit 150 ‘partner’ firms as it gears up to launch to consumers on 1 August. It said firms across the country have signed up to the site, including Blacks, Hansells, McMillan Williams, FBC Manby Bowdler, Redkite Law and Express Solicitors.

ASA upholds complaint against “your solicitor rips you off” advert

15 June 2016

The Advertising Standards Authority has upheld a complaint over an advertisement from a website that claims to help clients recover a “huge amount” of their legal costs, which said that “on average, a solicitor overcharges you by 20%”. The offending advert was headed: “Top 5 ways your solicitor rips you off.”

Social media disaster for law firm snowballs as clients cut ties

14 June 2016

The crisis engulfing the law firm that sent tweets ‘boasting’ about its success in defending local authorities in special educational needs and disability tribunals has escalated further today, with three council clients cutting their ties to the firm.

SRA to investigate law firm over “offensive” weekend tweets to SEN parents

13 June 2016

A law firm which offended parents of children with special educational needs and disability through comments on Twitter over the weekend is to face an investigation from the Solicitors Regulation Authority. Milton Keynes-based Baker Small has apologised and made a contribution to charity over its conduct.

‘Mystery shopping’ exercise finds firms do not follow up enquiries

24 May 2016

Only a tiny number of law firms follow up enquiries from potential clients after making initial contact with them, ‘mystery shopper’ research has found. And even that initial contact is often too slow in a world where ever-more rapid responses are expected.

Fine for CMC that made 17.5m unsolicited calls in six months

17 May 2016

A claims management company that made 17.5m automated calls over just six months, asking people if they had suffered hearing loss at work, has been fined £250,000 by the Information Commissioner’s Office.

ReviewSolicitors to target law firm investors through crowdfunding

10 May 2016

A legal rating and review website, set up last autumn by the former chief operating officer of QualitySolicitors, is to launch a crowdfunding bid next month targeting law firms. ReviewSolicitors wants to raise at least £150,000 from 50 law firms.

CMC fights off challenge from Lloyds over PPI advert

30 March 2016

Crystal Legal Services, a claims management company (CMC), has seen off a challenge from Lloyds Banking Group to one of its PPI adverts after three other CMCs had fallen foul of complaints by the bank.

Report highlights perception gap between partners and fee-earners

22 March 2016

There is a big gap in the way partners and fee-earners at medium-sized law firms view where they work, including “an exaggerated sense of progressiveness among decision-makers”, a new report has found. Partners were far more confident than fee-earners that their firm had a “clear strategy for the future”.

Devon will writer to bring Canadian lawyer referral service to UK

27 January 2016

The chief executive of a Devon private client firm is bringing a leading Canadian lawyer referral service to the UK this spring. The UK version of LawyerLocate will operate on “exactly the same model” as the Canadian – which became Google’s first Canadian legal industry partner last year.

Firms urged to get “cute” to find a marketing edge

13 January 2016

Law firms need to become “cuter” in their marketing as the ever increasing competition for work – particularly online – means that even recently established ways of operating are delivering diminishing returns, it has been claimed.

Solicitors should be braver about asking for work, new LawNet chair says

6 November 2015

Law firms should be braver in asking potential clients for work and making sure they follow up leads, the new chair of LawNet has said. Kim Carr, managing partner of FBC Manby Bowdler, said lawyers “didn’t like selling things”.

Top firms making more of a mark online – but there’s still a long way to go

5 November 2015

The top 100 law firms have increased their output of content posted online by 77% over the past year as they step up efforts to build their presence and demonstrate their expertise on social media, according to new research. Irwin Mitchell was ranked as the best for showcasing its expertise online.

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16 January 2020

Making Tax Digital throws spotlight on outdated legal IT systems

The first year of Making Tax Digital for VAT, known as the soft landing period, ends this April. During these first 12 months, firms without a compliant legal accounts package have used bridging software.

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