Marketing & PR
Two former partners of leading City law firms have launched an online legal directory venture that they hope will replace the traditional printed directories. Top3legal enables client recommendations to be linked to an existing database of 156,000 lawyers, assembled from publicly available information.
A business specialising in trade mark advice and registration must stop claiming to be the “UK’s no.1 trade mark service”, the Advertising Standards Authority has ruled. It said Trade Mark Direct made the claim on the basis that it believed it had registered more applications than any other firm in the last three years.
The government’s insistence on pressing ahead with a ban on cold-calling by claims management companies (CMCs) that many argue does not go far enough will be put to the test today. MPs will consider the changes made during the committee stage of the Financial Guidance and Claims Bill and various further amendments put forward by the Labour opposition.
A lead generation website and connected mobile app designed to put younger consumers of legal services in touch with solicitors between appointments by tapping directly into their electronic diaries, will launch later this year.
All of the 3,000 law firms accredited under the Law Society’s Conveyancing Quality Scheme need to ensure they are not using in their own marketing the society’s description of the scheme that was yesterday ruled to be misleading, it has emerged.
Law Society advertising of its Conveyancing Quality Scheme “misleadingly exaggerated the membership requirements” to make it sound like the accreditation process is more rigorous than is actually the case, the Advertising Standards Authority has ruled.
Efforts to recruit an initial 2,500 barristers to direct access website MyBarrister failed miserably, it has emerged in a court ruling that details an ongoing dispute with the recruiters charged with signing them up. “These were, as things turned out, demanding targets,” the judge observed.
SME law firms are investing their marketing budgets in old-style strategies they know are often ineffective, rather than explore new technologies that are already taking hold in other sectors, according to research being launched at today’s PI Futures conference in Liverpool.
A claims management company has withdrawn a YouTube advert designed to generate holiday sickness claims after the Advertising Standards Authority ruled that it was misleading. It is the latest front in the battle against sickness claims being waged by ABTA, which lodged the complaint.
The growing ranks of legal bloggers commenting on often sensitive court rulings have been given comfort after a libel claim brought against a barrister who wrote about one on his personal website was struck out. Ben Amunwa warned that “lawyers on social media are more exposed to claims like this than ever before” but said the decision strengthened their position.
Leading conveyancing firm Convey Law has launched what is said to be the first fully automated chatbot that can engage with potential clients, provide instant conveyancing quotes, and then arrange a follow-up conversation with a member of its team.
The Bar Council has warned barristers about “bending the truth” when making claims on a personal or chambers website and said they must be able to support claims that they are one of the best in their field.
The director of a lead generation company that was fined £200,000 for sending out thousands of spam text messages over personal injury, PPI and other claims, has now been disqualified as a director for six years for showing “disregard for the law”.
Lawyers who attract a sufficient number of positive client reviews are able to charge higher fees, the head of an online lawyer-matching service has claimed. He also said that having a single “odd-ball review” among a dozen good reviews could increase a lawyer’s standing.
A criminal law firm has hit back at a Sunday tabloid newspaper story that quoted a senior policewoman who condemned as “idiotic” its Facebook posts identifying unmarked police cars. The firm told readers that while other firms “will promise you the earth… we’re more practical”.