Marketing & PR


Advertising watchdog orders trade mark business to stop “UK’s top firm” claim

11 April 2018

A business specialising in trade mark advice and registration must stop claiming to be the “UK’s no.1 trade mark service”, the Advertising Standards Authority has ruled. It said Trade Mark Direct made the claim on the basis that it believed it had registered more applications than any other firm in the last three years.


Pressure on government to go further with PI cold-calling ban

12 March 2018

The government’s insistence on pressing ahead with a ban on cold-calling by claims management companies (CMCs) that many argue does not go far enough will be put to the test today. MPs will consider the changes made during the committee stage of the Financial Guidance and Claims Bill and various further amendments put forward by the Labour opposition.


“Game changing” online ventures gear up for launch

29 January 2018

A lead generation website and connected mobile app designed to put younger consumers of legal services in touch with solicitors between appointments by tapping directly into their electronic diaries, will launch later this year.


ASA puts onus on law firms to stop using Law Society’s “misleading” CQS claim

23 November 2017

All of the 3,000 law firms accredited under the Law Society’s Conveyancing Quality Scheme need to ensure they are not using in their own marketing the society’s description of the scheme that was yesterday ruled to be misleading, it has emerged.


Advertising watchdog rules Law Society advert “exaggerated” quality of CQS firms

22 November 2017

Law Society advertising of its Conveyancing Quality Scheme “misleadingly exaggerated the membership requirements” to make it sound like the accreditation process is more rigorous than is actually the case, the Advertising Standards Authority has ruled.


Direct access website in High Court dispute with recruiters over number of barristers signed up

25 October 2017

Efforts to recruit an initial 2,500 barristers to direct access website MyBarrister failed miserably, it has emerged in a court ruling that details an ongoing dispute with the recruiters charged with signing them up. “These were, as things turned out, demanding targets,” the judge observed.


SME law firms “not ready for marketing in 2017, let alone 2020”, survey finds

19 September 2017

SME law firms are investing their marketing budgets in old-style strategies they know are often ineffective, rather than explore new technologies that are already taking hold in other sectors, according to research being launched at today’s PI Futures conference in Liverpool.


“People die of food poisoning” – misleading holiday claims advert pulled after watchdog ruling

6 September 2017

A claims management company has withdrawn a YouTube advert designed to generate holiday sickness claims after the Advertising Standards Authority ruled that it was misleading. It is the latest front in the battle against sickness claims being waged by ABTA, which lodged the complaint.


Boost for legal bloggers after High Court throws out libel claim against barrister

17 July 2017

The growing ranks of legal bloggers commenting on often sensitive court rulings have been given comfort after a libel claim brought against a barrister who wrote about one on his personal website was struck out. Ben Amunwa warned that “lawyers on social media are more exposed to claims like this than ever before” but said the decision strengthened their position.


Exclusive: Conveyancing chatbot aims to engage potential clients looking for a quote

24 March 2017

Leading conveyancing firm Convey Law has launched what is said to be the first fully automated chatbot that can engage with potential clients, provide instant conveyancing quotes, and then arrange a follow-up conversation with a member of its team.

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