Marketing & PR
More people searching for legal terms online
The number of UK consumer online searches for legal-related services in May was up 25% over the quarter to 1.5 million, new figures have shown. National Accident Helpline was the most visible site – meaning a front-page Google ranking.
The ‘S’ word
Law firms may not like to use the word ‘sales’ but that is exactly what they do, says Mike Jones, who was dubbed the world’s first law firm sales director when working in the City. Here he explains why law firms need to manage their sales performance better than they do.
Web-savvy lawyers stand to gain online
How do people find legal help? It is well known within the legal profession that while lawyers may not have a great reputation with the public as a whole, consumers are far warmer about their own solicitor.
Do referral fees work?
Martin Gregory of Solicitors Referrals questions whether paying referral fees is actually the most sensible business model for law firms, despite the appeal of an increased workload.
Law firms losing out on Internet searches
Just four law firms featured in the top 60 most visible websites returned when people searched legal terms used Google, research has discovered. An analysis of the 1.2 million searches for legal terms in February found Irwin Mitchell the highest-ranking law firm at 12th, followed by Merseyside personal injury firm Camps (21st), home counties firm Brethertons (48th) and Fentons, a PI firm in London and Manchester (53rd).
Marketing cull limits website changes
Though websites have a number of uses – marketing, PR, client services etc – that often demand regular redevelopment, the pace of change in the legal sector has slowed. Intendance’s Fast Fifty 2010 Update can reveal that only eight law firm websites that featured in last year’s Fast Fifty report have changed.
Climbing out of the bunker
Paul Gilbert, chief executive of LBC Wise Counsel, says that firms can help themselves out of the recession by focusing on six key areas of business development
Jackson assessor casts doubt on likelihood of referral fee ban
One of Lord Justice Jackson’s own assessors – the Senior Costs Judge, Peter Hurst – has cast doubt on the judge’s recommendation that referral fees be abolished, it has emerged. The news comes ahead of two influential reports examining referral fees that are to be published next month.
Poll points to push for online legal services
A majority of consumers expect good law firms to offer their services online in the next couple of years, a survey of over 2,000 people has shown. It also showed that nearly half of consumers would be more likely to choose a firm that offered online access.
A fresh approach
In the first entry into the PR and marketing section of this website, Alastair Moyes, a director at Legal Futures Associate Marketlaw, says ‘marketing’ encompasses far more than many lawyers think.
Blog
It’s time for law firms to ask tougher questions
For years, many law firms have treated ID verification as a box-ticking exercise. Run a liveness check, match a face to a document and move on. But that is no longer good enough.
Business fatigue to AI will risk job security
Whilst we know professional learning has always been part of career paths, to hire, retain and keep talent, AI needs to be embedded as a core part of this training.
On good authority? GenAI and the reputational risks to law firms
As GenAI’s influence grows, so do the risks which are already playing out in courtrooms across England and Wales, where some early adopters are setting precedents they would rather not.
