Marketing & PR
Exclusive: US website that aims to create a ‘legal ecosystem’ targets UK
A new ‘find a lawyer’ service just launched in America has designs on coming to the UK next year, Legal Futures can reveal. The long-term goal of LawVisors is to be a “legal ecosystem” for lawyers and clients alike.
Exclusive: Apprentice Alex gets ready to fire up Dynamo Legal
Alex Mills, who was last week fired from The Apprentice, has told Legal Futures that his fledgling brand Dynamo Legal has a six-month window to capitalise on the publicity his stint on the BBC show has generated.
PI lawyers unite against “unacceptable” SRA position on inducements to clients
Personal injury solicitors have urged the Solicitors Regulation Authority (SRA) to rethink its “unacceptable” refusal to ban inducements to claim. It comes as actuaries have warned that “claims farming is on the increase”.
SRA decides not to follow CMC regulator in banning inducements
The Solicitors Regulation Authority will not be banning personal injury firms from offering inducements to clients to instruct them, but has warned that they need to consider whether doing so fuels a compensation culture.
Law Society takes on insurers with “mugging” advertising campaign
The Law Society yesterday unveiled its “bold” new advertising campaign to promote personal injury solicitors, with the strap-line ‘Don’t get mugged by an insurer – use a solicitor’. As revealed by Legal Futures last week, the campaign is costing around £300,000.
Interpreters set up free law firm panel to help non-English speakers
An interpreter company is set to appoint a huge panel of hundreds of law firms for a new Community Legal Helpline. Yorkshire-based translation firm Applied eXperts Ltd said it is responding to a rise in legal queries from non-English speaking individuals.
PI firm reprimanded for “irresponsible” radio spot as Law Society prepares £300k ad campaign
A personal injury firm has been reprimanded for an “irresponsible” radio ad which encouraged accident victims to claim compensation “irrespective of injury”. The news comes ahead of a £300,000 Law Society national advertising campaign that will promote PI lawyers.
Referral scheme offers “lifeline” to PI solicitors
A scheme that offers solicitors a “lifeline” by enabling them to continue working with personal injury referrers was launched today by well-known legal IT firm Epoq. The company has created LegalGo, a free legal assistance plan.
Co-op distances itself from claim that good client service is “alien to solicitors”
The Co-operative Legal Services has disassociated itself from comments made by its sales and marketing director that putting consumers at the heart of what they do is “alien” to solicitors, after complaints by the Law Society.
Co-op launches multi-million pound legal services advertising campaign
The Co-operative Legal Services has today stepped up its attack on the legal market by launching its first ever TV and radio advertising campaign. The multi-million pound campaign will air on TV and radio stations across London.
Exclusive: law firms push out CMCs as referral fee ban reshapes PI search market
The abolition of referral fees is “dramatically reshaping” the online personal injury (PI) market, with legal brands pushing out claims management companies, according to major new research seen exclusively by Legal Futures.
Massive unmet legal need among small businesses, landmark research finds
Legal problems are costing small businesses in England and Wales £100bn a year, with fears over the cost of legal advice meaning they are far more likely to go it alone than seek help, authoritative new research from the Legal Services Board has found.
Legal price comparison websites “begin to sign up” to good practice standards
Five legal price comparison websites have signed up to good practice standards issued by two regulators and the Legal Services Consumer Panel – although they are to remain voluntary, with no external validation.
Dynamo Legal launches collective marketing brand with eye on £7m marketing warchest
A new collective marketing brand called Dynamo Legal has today announced plans to recruit 245 law firms across England and Wales and build a £7m advertising warchest. It is the brainchild of Welsh businessman Alexander Mills, who previously founded a company selling slate signs.
SRA fires warning shots over referral fee ban and “reckless trading”
Law firms will be held responsible for breaching the personal injury referral fee ban if they sign up to ventures that appear to be genuine joint marketing schemes but prove illegal, the Solicitors Regulation Authority has warned. It will also target senior individuals within firms that “recklessly trade into insolvency”.
Blog
It’s time for law firms to ask tougher questions
For years, many law firms have treated ID verification as a box-ticking exercise. Run a liveness check, match a face to a document and move on. But that is no longer good enough.
Business fatigue to AI will risk job security
Whilst we know professional learning has always been part of career paths, to hire, retain and keep talent, AI needs to be embedded as a core part of this training.
On good authority? GenAI and the reputational risks to law firms
As GenAI’s influence grows, so do the risks which are already playing out in courtrooms across England and Wales, where some early adopters are setting precedents they would rather not.
