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More people searching for legal terms online

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Web: legal searches up from 1.2m in February to 1.5m in May

The number of UK consumer online searches for legal-related services in May was up 25% over the quarter to 1.5 million, new figures have shown.

National Accident Helpline was the most visible site – meaning a front-page Google ranking – according to the quarterly analysis by search and social marketing consultancy Greenlight, but this was mainly due to paid searches. After Wikipedia, the Law Society had the most visible site on natural search.

The analysis also revealed that the terms ‘solicitor’ and ‘solicitors’ made up over 50% of the million generic searches, the former term having increased markedly month-on-month since September 2009.

Other findings included:

The analysis said: “As with natural search rankings, only 15 advertisers’ websites in paid search were visible for more than 10% of legal-related searches in May, indicating the massive gains to be made for many advertisers in the market.”

Top 10 of the 60 most visible legal websites in both in natural and paid search

No.Website/AdvertiserNatural searchPaid search
1national-accident-helpline.co.uk8%71%
2wikipedia.org66%0%
3contactlaw.co.uk3%55%
4lawsociety.org.uk54%0%
5sra.org.uk42%0%
6solicitors.co.uk42%0%
7law.justanswer.com0%41%
8adviceguide.org.uk38%0%
9qualitysolicitors.com21%17%
10solicitorsjournal.com35%0%

Source: Greenlight

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