More people searching for legal terms online

Print This Post

27 July 2010


Web: legal searches up from 1.2m in February to 1.5m in May

The number of UK consumer online searches for legal-related services in May was up 25% over the quarter to 1.5 million, new figures have shown.

National Accident Helpline was the most visible site – meaning a front-page Google ranking – according to the quarterly analysis by search and social marketing consultancy Greenlight, but this was mainly due to paid searches. After Wikipedia, the Law Society had the most visible site on natural search.

The analysis also revealed that the terms ‘solicitor’ and ‘solicitors’ made up over 50% of the million generic searches, the former term having increased markedly month-on-month since September 2009.

Other findings included:

  • Negligence keywords (including compensation claim terms) accounted for 320,722 searches in May (21%); 8% of searches for negligence keywords were for the terms ‘Accident claims’ and ‘No win no fee’. Claims4free ranked at position one with a 70% share of visibility in natural search. YouClaim followed with 47%. A notable mover was FirstPersonalInjury. 
  • In family law, the most searched for term was ‘Divorce’, accounting for 33,100 searches in May. Of the top 20 websites, 15 were specialist online family solicitors or divorce advice websites
  • In business law, Legal Futures Associate Russell Jones & Walker was the most visible firm, achieving 31% share of voice. Overall, search visibility for the top 20 websites in this segment was relatively low, compared to others. This according to Greenlight, indicates there is considerable market share to be gained in the online industry for many firms

The analysis said: “As with natural search rankings, only 15 advertisers’ websites in paid search were visible for more than 10% of legal-related searches in May, indicating the massive gains to be made for many advertisers in the market.”

Top 10 of the 60 most visible legal websites in both in natural and paid search

No. Website/Advertiser Natural search Paid search
1 national-accident-helpline.co.uk 8% 71%
2 wikipedia.org 66% 0%
3 contactlaw.co.uk 3% 55%
4 lawsociety.org.uk 54% 0%
5 sra.org.uk 42% 0%
6 solicitors.co.uk 42% 0%
7 law.justanswer.com 0% 41%
8 adviceguide.org.uk 38% 0%
9 qualitysolicitors.com 21% 17%
10 solicitorsjournal.com 35% 0%

Source: Greenlight

For more information, click here.



Leave a comment

* Denotes required field

All comments will be moderated before posting. Please see our Terms and Conditions

Legal Futures Blog

Small claims 2013 v 2018: What has changed?

Brett Dixon APIL

Successive governments have considered increasing the small claims limit for personal injury claims, at the behest of the insurance industry lobby, from £1,000 to £5,000. But the lower limit remains unchanged because, so far, evidence and reasoning have prevailed. The last time the government tried to implement an increase was in 2013 when it concluded that it would keep the issue under consideration for implementation “when appropriate”. Nothing has happened to suppose a small claims limit of £5,000 is any more “appropriate” in 2018 than it was in 2013.

January 15th, 2018