Marketing & PR


New clients put trust factors “way ahead of price”

3 October 2019

Reputation and trust remain more important to winning new business than price, despite the push for greater transparency, according to a massive client satisfaction survey.


PI firms “ignoring” out-of-hours calls and Facebook contacts

25 September 2019

Personal injury law firms are failing to adapt to clients using less traditional methods of contacting them by not responding when clients call them out-of-hours or via Facebook, according to new research.


Large firms turn to thought leadership marketing

12 June 2019

The largest law firms in the country have embraced thought leadership marketing, making twice as many insights available online – including greater use of social media – as they did four years ago.


Tribunal upholds decision to strip CMC of right to operate

26 April 2019

A woman who operated an Indian-based call centre to generate personal injury and PPI leads for law firms has lost her bid to overturn the cancellation of her authorisation to provide claims management services.


The Sun forced to correct “damaging” Leigh Day story

12 April 2019

The Independent Press Standards Organisation has upheld in part a complaint made by Leigh Day against The Sun over its coverage of the disciplinary case brought against the firm.


Smaller law firms “outperforming big practices online”

11 March 2019

The law firms at the lower end the top 200 are punching well above their weight online, with large firms not using the natural advantage their strong brands offer to make the best of their websites.


The Law Superstore relaunches 18 months after takeover

11 January 2019

Legal comparison website The Law Superstore this week relaunched after spending more than a year switching to a simpler, lower-cost lead generating model.


Talk show to demystify the law hits TV screens today

22 October 2018

A new TV chat show that aims to “lift the veil on the law” for the general public will be broadcast today for the first time, with a leading QC acting as its resident expert.


Law firms losing work due to follow-up failures

18 September 2018

Personal injury law firms are missing out on significant amounts of business because of the way they handle incoming enquiries from potential clients.


Knowledge platform aims to foster barrister entrepreneurs

5 September 2018

The owner of the Bar Directory’s new online home has said his ultimate goal is to create a platform where individual barristers could earn subscription income through self-publishing.


£100,000 fine for company that made nuisance PI calls

3 August 2018

A marketing company that made nuisance personal injury calls to people registered with the Telephone Preference Service has been fined £100,000.


MyLegalAdviser seeks funding for “dramatic growth”

1 August 2018

Lawyer-matching service MyLegalAdviser is seeking investment to expand from 100 firms in and around London to 1,000 across the country, its founder has said.


Major survey finds law firm “race to the middle” on price

13 July 2018

Law firms are in a “race to the middle” when it comes to pricing their services and consumers are happy with what they are receiving, new research has found.


Here we go again – Government renews bid to make directors personally liable for nuisance calls

31 May 2018

The government is set to finally make good on its pledge to make the directors of companies which make unsolicited nuisance calls personally liable if their firm breaks the law. The announcement yesterday generated big tabloid headlines, but in fact the government made the same one more than 18 months ago but did not act on it.


Former City partners challenge legal directories with online rival

14 May 2018

Two former partners of leading City law firms have launched an online legal directory venture that they hope will replace the traditional printed directories. Top3legal enables client recommendations to be linked to an existing database of 156,000 lawyers, assembled from publicly available information.

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Blog

10 December 2019

Is your website lost in the desert?

Having a website is like advertising on a billboard in the middle of the desert – it’s pretty useless unless people are driving past to see it. It’s exactly the same with cyberspace.

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