marketing pr


Major survey finds law firm “race to the middle” on price

13 July 2018

Law firms are in a “race to the middle” when it comes to pricing their services and consumers are happy with what they are receiving, new research has found.


Here we go again – Government renews bid to make directors personally liable for nuisance calls

31 May 2018

The government is set to finally make good on its pledge to make the directors of companies which make unsolicited nuisance calls personally liable if their firm breaks the law. The announcement yesterday generated big tabloid headlines, but in fact the government made the same one more than 18 months ago but did not act on it.


Former City partners challenge legal directories with online rival

14 May 2018

Two former partners of leading City law firms have launched an online legal directory venture that they hope will replace the traditional printed directories. Top3legal enables client recommendations to be linked to an existing database of 156,000 lawyers, assembled from publicly available information.


Advertising watchdog orders trade mark business to stop “UK’s top firm” claim

11 April 2018

A business specialising in trade mark advice and registration must stop claiming to be the “UK’s no.1 trade mark service”, the Advertising Standards Authority has ruled. It said Trade Mark Direct made the claim on the basis that it believed it had registered more applications than any other firm in the last three years.


Pressure on government to go further with PI cold-calling ban

12 March 2018

The government’s insistence on pressing ahead with a ban on cold-calling by claims management companies (CMCs) that many argue does not go far enough will be put to the test today. MPs will consider the changes made during the committee stage of the Financial Guidance and Claims Bill and various further amendments put forward by the Labour opposition.


“Game changing” online ventures gear up for launch

29 January 2018

A lead generation website and connected mobile app designed to put younger consumers of legal services in touch with solicitors between appointments by tapping directly into their electronic diaries, will launch later this year.


ASA puts onus on law firms to stop using Law Society’s “misleading” CQS claim

23 November 2017

All of the 3,000 law firms accredited under the Law Society’s Conveyancing Quality Scheme need to ensure they are not using in their own marketing the society’s description of the scheme that was yesterday ruled to be misleading, it has emerged.


Advertising watchdog rules Law Society advert “exaggerated” quality of CQS firms

22 November 2017

Law Society advertising of its Conveyancing Quality Scheme “misleadingly exaggerated the membership requirements” to make it sound like the accreditation process is more rigorous than is actually the case, the Advertising Standards Authority has ruled.


Direct access website in High Court dispute with recruiters over number of barristers signed up

25 October 2017

Efforts to recruit an initial 2,500 barristers to direct access website MyBarrister failed miserably, it has emerged in a court ruling that details an ongoing dispute with the recruiters charged with signing them up. “These were, as things turned out, demanding targets,” the judge observed.


SME law firms “not ready for marketing in 2017, let alone 2020”, survey finds

19 September 2017

SME law firms are investing their marketing budgets in old-style strategies they know are often ineffective, rather than explore new technologies that are already taking hold in other sectors, according to research being launched at today’s PI Futures conference in Liverpool.

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Blog

20 July 2018

Have you lost control of your law firm’s online narrative?

The ability to build trust and establish authority from the outset of a relationship with a new or prospective client is of key importance for lawyers and law firms.

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