Marketing & PR
Two of the smaller firms in the UK top 200 law firms are leading the way on website performance, new research has found. Stephensons and Lindsays ousted Pinsent Masons and DLA.
There has been an explosion in thought-leadership marketing among the country’s major law firms, driven in part by insights created to help clients navigate Covid-19, according to new research.
More than eight in every 10 reviews on Trustpilot award law firms five stars, making them increasingly a “hygiene factor” rather than a differentiator, new research has indicated.
The biggest law firms in the top 50 are some of the weakest when it comes to the digital effectiveness of their websites, a report has found.
A lot of law firms are set to suffer a major ranking penalty from Google because of their failure to prepare for an update to the search results algorithm, research has warned.
Embracing online reviews can trigger a positive, service-driven culture change at law firms, the practice director of a leading West Country firm told last week’s Legal Futures webinar.
Twenty law firms and seven comparison and review websites have signed up to a regulator-run pilot that will test how they can best work together to improve the information available to consumers.
The High Court has awarded a law firm damages of £25,000 for a defamatory review on Trustpilot posted by a disgruntled former client who paid £200 for advice.
A Merseyside law firm has been cleared of breaking Advertising Standards Authority rules with a radio advert that highlighted the fear of “a social worker at your door to take your child”.
The Information Commissioner’s Office has fined a marketing company £250,000 for making over 365,000 nuisance calls asking people about accidents and pretending to be from their insurer.
Consumers of legal services apply “relatively limited criteria” when shopping around, research has found – which 46% of those polled did, while 27% went to the first adviser they looked at.
Two leading personal injury law firms have recorded contrasting results that take lockdown into account, while Minster Law has launched its first national TV advert to promote its PI work.
Many personal injury law firms fail to understand what potential clients are looking for and are wasting their marketing budgets as a result, according to research published today.
The country’s largest law firms are providing clients with plenty of advice on the legal implications of the Covid-19 crisis but doing little to explain their own response, research has found.
The largest law firms are closing the gap with their smaller rivals on website performance but still falling behind on speed, according to the latest research.
TV dramas have made many people think that the legal profession consists of heroes (or villains) in high-flying firms or public prosecution. In reality, nearly a quarter of solicitors work in-house.
Increasing demand for ‘hot’ areas of law inspires opportunist law firms to hire more specialists to add to their firepower – the right people at the right time. Yet this is a big ask.
Learning has come a long way since I qualified. There’s a lot more knowledge available about how students learn and how different students learn differently. It’s not one-size-fits-all anymore.
Arken.legal partners with Comentis to support legal professionals in the assessment of mental capacity