Marketing & PR


Smaller firms lead the pack on website performance

11 June 2021

Two of the smaller firms in the UK top 200 law firms are leading the way on website performance, new research has found. Stephensons and Lindsays ousted Pinsent Masons and DLA.


Covid drives surge in thought-leadership marketing at biggest firms

24 May 2021

There has been an explosion in thought-leadership marketing among the country’s major law firms, driven in part by insights created to help clients navigate Covid-19, according to new research.


Five-star Trustpilot reviews becoming “hygiene factor” not differentiator

19 May 2021

More than eight in every 10 reviews on Trustpilot award law firms five stars, making them increasingly a “hygiene factor” rather than a differentiator, new research has indicated.


Biggest firms falling behind on website effectiveness

31 March 2021

The biggest law firms in the top 50 are some of the weakest when it comes to the digital effectiveness of their websites, a report has found.


Law firms set to tumble down Google rankings as update looms

29 March 2021

A lot of law firms are set to suffer a major ranking penalty from Google because of their failure to prepare for an update to the search results algorithm, research has warned.


Embracing online reviews “changed firm’s culture for the better”

22 March 2021

Embracing online reviews can trigger a positive, service-driven culture change at law firms, the practice director of a leading West Country firm told last week’s Legal Futures webinar.


Exclusive: 20 firms and seven websites sign up to online reviews trial

16 February 2021

Twenty law firms and seven comparison and review websites have signed up to a regulator-run pilot that will test how they can best work together to improve the information available to consumers.


Law firm awarded £25k damages for defamatory Trustpilot review

20 January 2021

The High Court has awarded a law firm damages of £25,000 for a defamatory review on Trustpilot posted by a disgruntled former client who paid £200 for advice.


Complaint over law firm’s radio advert rejected

6 January 2021

A Merseyside law firm has been cleared of breaking Advertising Standards Authority rules with a radio advert that highlighted the fear of “a social worker at your door to take your child”.


Marketing company fined £250k for personal injury nuisance calls

17 December 2020

The Information Commissioner’s Office has fined a marketing company £250,000 for making over 365,000 nuisance calls asking people about accidents and pretending to be from their insurer.


Consumers use “limited criteria” when shopping around for lawyers

22 October 2020

Consumers of legal services apply “relatively limited criteria” when shopping around, research has found – which 46% of those polled did, while 27% went to the first adviser they looked at.


Top PI firms reveal mixed profits as another hits TV to build brand

22 October 2020

Two leading personal injury law firms have recorded contrasting results that take lockdown into account, while Minster Law has launched its first national TV advert to promote its PI work.


PI firms “failing to understand” what clients look for in a lawyer

21 October 2020

Many personal injury law firms fail to understand what potential clients are looking for and are wasting their marketing budgets as a result, according to research published today.


Top firms “failing to communicate” own responses to Covid-19

7 May 2020

The country’s largest law firms are providing clients with plenty of advice on the legal implications of the Covid-19 crisis but doing little to explain their own response, research has found.


Largest law firms closing gap on website performance

6 May 2020

The largest law firms are closing the gap with their smaller rivals on website performance but still falling behind on speed, according to the latest research.

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Blog


Success in-house – what people don’t tell you about how to get there

TV dramas have made many people think that the legal profession consists of heroes (or villains) in high-flying firms or public prosecution. In reality, nearly a quarter of solicitors work in-house.


The ‘soft landing’ growth strategy for law firms

Increasing demand for ‘hot’ areas of law inspires opportunist law firms to hire more specialists to add to their firepower – the right people at the right time. Yet this is a big ask.


The changing landscape of legal education and online learning

Learning has come a long way since I qualified. There’s a lot more knowledge available about how students learn and how different students learn differently. It’s not one-size-fits-all anymore.