Marketing & PR
Reputation and trust remain more important to winning new business than price, despite the push for greater transparency, according to a massive client satisfaction survey.
Personal injury law firms are failing to adapt to clients using less traditional methods of contacting them by not responding when clients call them out-of-hours or via Facebook, according to new research.
The largest law firms in the country have embraced thought leadership marketing, making twice as many insights available online – including greater use of social media – as they did four years ago.
A woman who operated an Indian-based call centre to generate personal injury and PPI leads for law firms has lost her bid to overturn the cancellation of her authorisation to provide claims management services.
The Independent Press Standards Organisation has upheld in part a complaint made by Leigh Day against The Sun over its coverage of the disciplinary case brought against the firm.
The law firms at the lower end the top 200 are punching well above their weight online, with large firms not using the natural advantage their strong brands offer to make the best of their websites.
Legal comparison website The Law Superstore this week relaunched after spending more than a year switching to a simpler, lower-cost lead generating model.
A new TV chat show that aims to “lift the veil on the law” for the general public will be broadcast today for the first time, with a leading QC acting as its resident expert.
Personal injury law firms are missing out on significant amounts of business because of the way they handle incoming enquiries from potential clients.
The owner of the Bar Directory’s new online home has said his ultimate goal is to create a platform where individual barristers could earn subscription income through self-publishing.
A marketing company that made nuisance personal injury calls to people registered with the Telephone Preference Service has been fined £100,000.
Lawyer-matching service MyLegalAdviser is seeking investment to expand from 100 firms in and around London to 1,000 across the country, its founder has said.
Law firms are in a “race to the middle” when it comes to pricing their services and consumers are happy with what they are receiving, new research has found.
The government is set to finally make good on its pledge to make the directors of companies which make unsolicited nuisance calls personally liable if their firm breaks the law. The announcement yesterday generated big tabloid headlines, but in fact the government made the same one more than 18 months ago but did not act on it.
Two former partners of leading City law firms have launched an online legal directory venture that they hope will replace the traditional printed directories. Top3legal enables client recommendations to be linked to an existing database of 156,000 lawyers, assembled from publicly available information.
When the end-of-life date arrives, it is estimated thone in four PCs will still be running Windows 7. This figure will be higher in industries slower to embrace IT developments – legal is likely to be amongst those.