Marketing & PR
The High Court has awarded a law firm damages of £25,000 for a defamatory review on Trustpilot posted by a disgruntled former client who paid £200 for advice.
A Merseyside law firm has been cleared of breaking Advertising Standards Authority rules with a radio advert that highlighted the fear of “a social worker at your door to take your child”.
The Information Commissioner’s Office has fined a marketing company £250,000 for making over 365,000 nuisance calls asking people about accidents and pretending to be from their insurer.
Consumers of legal services apply “relatively limited criteria” when shopping around, research has found – which 46% of those polled did, while 27% went to the first adviser they looked at.
Two leading personal injury law firms have recorded contrasting results that take lockdown into account, while Minster Law has launched its first national TV advert to promote its PI work.
Many personal injury law firms fail to understand what potential clients are looking for and are wasting their marketing budgets as a result, according to research published today.
The country’s largest law firms are providing clients with plenty of advice on the legal implications of the Covid-19 crisis but doing little to explain their own response, research has found.
The largest law firms are closing the gap with their smaller rivals on website performance but still falling behind on speed, according to the latest research.
A man who claimed to have registered the domain name ‘sidleylawyers.co.uk’ on behalf of a friend called Sidley who was about to qualify has been ordered to hand it over to US giant Sidley Austin.
A company that trains foreign lawyers to qualify as solicitors has successfully complained about a competitor that claimed to be the number one provider.
A leading barrister blogger has blasted her own colleagues at the Bar for “being prats on social media” who “trash our reputation”.
Reputation and trust remain more important to winning new business than price, despite the push for greater transparency, according to a massive client satisfaction survey.
Personal injury law firms are failing to adapt to clients using less traditional methods of contacting them by not responding when clients call them out-of-hours or via Facebook, according to new research.
The largest law firms in the country have embraced thought leadership marketing, making twice as many insights available online – including greater use of social media – as they did four years ago.
A woman who operated an Indian-based call centre to generate personal injury and PPI leads for law firms has lost her bid to overturn the cancellation of her authorisation to provide claims management services.
For the majority of Black and ethnic minority citizens in this country, legal services are still as hard to reach, as hard to choose, or as hard to trust, as they were years ago.
If 2020 taught us anything, it is that lawyers will not disappear any time soon. Still, paper will gradually disappear in favour of digital tools, investment in technology and better ways of working.