Marketing & PR

ASA puts onus on law firms to stop using Law Society’s “misleading” CQS claim

Law Society - Front2

All of the 3,000 law firms accredited under the Law Society’s Conveyancing Quality Scheme need to ensure they are not using in their own marketing the society’s description of the scheme that was yesterday ruled to be misleading, it has emerged.

November 23rd, 2017

Advertising watchdog rules Law Society advert “exaggerated” quality of CQS firms

Law Society - Front1

Law Society advertising of its Conveyancing Quality Scheme “misleadingly exaggerated the membership requirements” to make it sound like the accreditation process is more rigorous than is actually the case, the Advertising Standards Authority has ruled.

November 22nd, 2017

Direct access website in High Court dispute with recruiters over number of barristers signed up

Photo©John Cassidy The Headshot Guy®www.theheadshotguy.co.uk07768 401009

Efforts to recruit an initial 2,500 barristers to direct access website MyBarrister failed miserably, it has emerged in a court ruling that details an ongoing dispute with the recruiters charged with signing them up. “These were, as things turned out, demanding targets,” the judge observed.

October 25th, 2017

SME law firms “not ready for marketing in 2017, let alone 2020”, survey finds

Rollenoffset Printing machine

SME law firms are investing their marketing budgets in old-style strategies they know are often ineffective, rather than explore new technologies that are already taking hold in other sectors, according to research being launched at today’s PI Futures conference in Liverpool.

September 19th, 2017

“People die of food poisoning” – misleading holiday claims advert pulled after watchdog ruling

Beach holiday

A claims management company has withdrawn a YouTube advert designed to generate holiday sickness claims after the Advertising Standards Authority ruled that it was misleading. It is the latest front in the battle against sickness claims being waged by ABTA, which lodged the complaint.

September 6th, 2017

Boost for legal bloggers after High Court throws out libel claim against barrister

Ben Amunwa

The growing ranks of legal bloggers commenting on often sensitive court rulings have been given comfort after a libel claim brought against a barrister who wrote about one on his personal website was struck out. Ben Amunwa warned that “lawyers on social media are more exposed to claims like this than ever before” but said the decision strengthened their position.

July 17th, 2017

Exclusive: Conveyancing chatbot aims to engage potential clients looking for a quote

Matthew Pennington 2

Leading conveyancing firm Convey Law has launched what is said to be the first fully automated chatbot that can engage with potential clients, provide instant conveyancing quotes, and then arrange a follow-up conversation with a member of its team.

March 24th, 2017

Bar Council warns barristers against “bending the truth” in online marketing

Internet connection

The Bar Council has warned barristers about “bending the truth” when making claims on a personal or chambers website and said they must be able to support claims that they are one of the best in their field.

March 13th, 2017

PI spam text company owner disqualified as a director

Cell Phone

The director of a lead generation company that was fined £200,000 for sending out thousands of spam text messages over personal injury, PPI and other claims, has now been disqualified as a director for six years for showing “disregard for the law”.

February 9th, 2017

Positive client reviews “mean higher fees for lawyers”

Daniel van Binsbergen

Lawyers who attract a sufficient number of positive client reviews are able to charge higher fees, the head of an online lawyer-matching service has claimed. He also said that having a single “odd-ball review” among a dozen good reviews could increase a lawyer’s standing.

January 31st, 2017