Marketing & PR

Advertising watchdog orders trade mark business to stop “UK’s top firm” claim

trade mark symbol

A business specialising in trade mark advice and registration must stop claiming to be the “UK’s no.1 trade mark service”, the Advertising Standards Authority has ruled. It said Trade Mark Direct made the claim on the basis that it believed it had registered more applications than any other firm in the last three years.

April 11th, 2018

Pressure on government to go further with PI cold-calling ban

Brett Dixon APIL

The government’s insistence on pressing ahead with a ban on cold-calling by claims management companies (CMCs) that many argue does not go far enough will be put to the test today. MPs will consider the changes made during the committee stage of the Financial Guidance and Claims Bill and various further amendments put forward by the Labour opposition.

March 12th, 2018

“Game changing” online ventures gear up for launch

Ismaeel Waseem LawOn

A lead generation website and connected mobile app designed to put younger consumers of legal services in touch with solicitors between appointments by tapping directly into their electronic diaries, will launch later this year.

January 29th, 2018

ASA puts onus on law firms to stop using Law Society’s “misleading” CQS claim

Law Society - Front2

All of the 3,000 law firms accredited under the Law Society’s Conveyancing Quality Scheme need to ensure they are not using in their own marketing the society’s description of the scheme that was yesterday ruled to be misleading, it has emerged.

November 23rd, 2017

Advertising watchdog rules Law Society advert “exaggerated” quality of CQS firms

Law Society - Front1

Law Society advertising of its Conveyancing Quality Scheme “misleadingly exaggerated the membership requirements” to make it sound like the accreditation process is more rigorous than is actually the case, the Advertising Standards Authority has ruled.

November 22nd, 2017

Direct access website in High Court dispute with recruiters over number of barristers signed up

Photo©John Cassidy The Headshot Guy®www.theheadshotguy.co.uk07768 401009

Efforts to recruit an initial 2,500 barristers to direct access website MyBarrister failed miserably, it has emerged in a court ruling that details an ongoing dispute with the recruiters charged with signing them up. “These were, as things turned out, demanding targets,” the judge observed.

October 25th, 2017

SME law firms “not ready for marketing in 2017, let alone 2020”, survey finds

Rollenoffset Printing machine

SME law firms are investing their marketing budgets in old-style strategies they know are often ineffective, rather than explore new technologies that are already taking hold in other sectors, according to research being launched at today’s PI Futures conference in Liverpool.

September 19th, 2017

“People die of food poisoning” – misleading holiday claims advert pulled after watchdog ruling

Beach holiday

A claims management company has withdrawn a YouTube advert designed to generate holiday sickness claims after the Advertising Standards Authority ruled that it was misleading. It is the latest front in the battle against sickness claims being waged by ABTA, which lodged the complaint.

September 6th, 2017

Boost for legal bloggers after High Court throws out libel claim against barrister

Ben Amunwa

The growing ranks of legal bloggers commenting on often sensitive court rulings have been given comfort after a libel claim brought against a barrister who wrote about one on his personal website was struck out. Ben Amunwa warned that “lawyers on social media are more exposed to claims like this than ever before” but said the decision strengthened their position.

July 17th, 2017

Exclusive: Conveyancing chatbot aims to engage potential clients looking for a quote

Matthew Pennington 2

Leading conveyancing firm Convey Law has launched what is said to be the first fully automated chatbot that can engage with potential clients, provide instant conveyancing quotes, and then arrange a follow-up conversation with a member of its team.

March 24th, 2017