Would you like a will with your beans? Supermarket law becomes a reality

Axess Law: open seven days a week

The prospect of law firms opening offices in supermarkets has become a reality in Canada, with a practice opening three within stores of retail giant Walmart amid plans to take the concept ‘coast to coast’.

Axess Law, which started off in 2012 in a ‘regular’ office in downtown Toronto, claims to be the first practice in North America to take this approach.

The first of the supermarket offices opened last year, but co-founder Lena Koke told Legal Futures that the firm kept a low profile until it was sure the concept was proving popular. Each office is open from 10am to 8pm, seven days a week, with evenings and weekends “very busy” as customers have more time.

“We always felt that legal services in Canada were really not affordable for the average Canadian, by and large, and that they were not educated about when they needed a lawyer,” Ms Koke explained.

Walmart customers can “pop in and ask a question” for free, and also buy various products on the spot without an appointment, such as wills, powers of attorney, incorporations, real estate and notarial services. She said they had spent “a lot of time and money” developing a bespoke IT system that enabled the firm to handle high volumes of work, and as a result reduce the cost of its services by as much as 80%.

The open-plan offices are modelled on banks, with enough space between desks to enable lawyers to talk to clients privately: “We train our lawyers to be as discreet as possible.”

The plan is to roll the concept out – “we have designs on going coast to coast” – and if discussions in Canada about embracing alternative business structures turns into a reality, Ms Koke said Axess would consider external capital to help it grow; but it is not needed at the moment.

Axess currently employs nearly 20 people, and she said working in the supermarket stores “takes a certain type of lawyer”.

As well as qualified staff, it employs customer service associates, whose tasks include gathering client and matter information, helping clients with legal intake forms, signing legal documents with clients, and coordinating client-lawyer communication.

    Readers Comments

  • Joe Reevy says:

    Not at all surprised by this as it fits the way people in N America shop, etc well. Doubt it would work as well here.

    This is still a tiny firm (20 staff) and probably sweeping up fairly low value work. I had my last passport photo taken in Wal-Mart.

    No need for nightmares yet.

  • Edward Noyer says:

    It is interesting they are attempting to put a law firm where people shop. I remember as a child in the 1970’s Jacoby and Meyers, law firms inside of a now defunct department store. So either they were way ahead of their time or this one is destined to end up a business casualty.

  • Timothy Foster says:

    It’s about time that a law firm focused on what the people need, want and can afford. I think it is a brilliant idea and one that would be welcomed here.

Leave a Comment

By clicking Submit you consent to Legal Futures storing your personal data and confirm you have read our Privacy Policy and section 5 of our Terms & Conditions which deals with user-generated content. All comments will be moderated before posting.

Required fields are marked *
Email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Building a brand – lessons from Cazoo

Building a brand takes more than money – just ask Alex Chesterman, the founder of ill-fated online used car retailer Cazoo, which collapsed into administration last month.

The future of organic search for law firms

In a significant turn of events, thousands of internal Google search API documents have recently been leaked, shedding light on the intricate workings of the search giant’s ranking algorithms.

Commercial real estate: The impact of AI and climate change

There is no doubt climate change poses one of the most complex challenges for the legal industry; nonetheless, our research shows firms are adapting.

Loading animation