Wigster bids for 500-strong law firm panel after bringing in ex-Minster Law CEO to lead expansion

Print This Post

5 October 2012


Briggs: empowering the consumer

Legal comparison website Wigster.com has unveiled plans to increase its 100-strong law firm panel five-fold as it seeks to step up its presence in the market.

Founder Nick Miller has brought in Matthew Briggs, former CEO of Minster Law and Capita Insurance Services, as a director to drive the expansion of Wigster, which claims to be the only “real-time, like-for-like, legal price comparison website”, akin to those seen in the insurance market.

Mr Miller, a solicitor, said the concept had been proven over the last 18 months and “it is now time to take it to the next level… I am keen to create a viable source of regular work for law firms”. The plan is to reach 500 firms on the panel in the next two years and in time start a new round of TV advertising.

He explained that the way the site operates generates good leads; around 15% of site visitors make it through the qualifying questions that enable them to see the comparison, and of those who then make contact with a solicitor, there is an 85% conversion rate to a paying client.

Panel firms pay £65 a year to be listed in a sub-category – there are 52 sub-categories in all and they can be listed in as many as they want. There is then a lead fee, payable whether or not it is converted – the lowest is £4.50 for a will.

Mr Briggs said the plan is to become the ‘go to’ website for anyone needing legal services. “Being a ‘.com’ means we can appeal to a new online community in a way never before seen in the legal sector.”

He added: “Wigster is all about empowering the consumer, giving them a simple way to find and compare solicitors, together with the reassurance of fixed pricing and quality ratings. We have all seen how comparison sites have empowered the insurance consumer.  We aim to do exactly the same in the legal sector, helping save time and money whilst simultaneously providing lawyers with a credible source of work.”

 

Tags: ,



One Response to “Wigster bids for 500-strong law firm panel after bringing in ex-Minster Law CEO to lead expansion”

  1. But isn’t a key question: how many leads are the firms getting each (on average)?

  2. Richard Moorhead on October 5th, 2012 at 9:32 am

Leave a comment

* Denotes required field

All comments will be moderated before posting. Please see our Terms and Conditions

Legal Futures Blog

Three reasons why you should be more vigilant about the emails you send in 2018

Ben Mitchell DocsCorp

In December 2017, the Information Commissioner’s Office (reported that data security incidents between April and June 2017 had increased by 15% compared to the previous year. This is nothing new – data breaches have been on the rise for years. Yet law firms are often more concerned about protecting sensitive information from external threats than from a far more likely cause: human error. Human error was behind the forwarding of confidential plans from The Bank of England to The Guardian. The sender included the wrong recipient in the email and, ever since, autocomplete has been disabled and staff at the UK’s main financial regulator must now enter every single address manually.

January 17th, 2018