QualitySolicitors undergoes MBO in latest Metamorph twist

Browning: Focus on growing the network

Marketing network QualitySolicitors (QS) has announced the completion of a management buy-out, less than 18 months after it was bought by Metamorph Group.

QS’s network and partnerships director Victoria Browning and Metamorph’s group marketing director Paul Rawson head up the new management team.

It is the latest development at Metamorph after several weeks of speculation about what is happening at the business – we revealed on Monday that executive chairman Tony Stockdale had returned to the group board just three weeks after leaving it.

Metamorph bought QS from private equity firm Palamon in June 2021. It was part of Palamon’s property and conveyancing group Simplify.

At the time, it had 35 member firms and Metamorph’s plan was to triple that in two to three years.

QS said it now has over 40 firms in more than 100 locations. Its services include lead generation, marketing and digital marketing services, compliance and back-office support.

QS says its website receives a million visitors a year, while its call-centre qualifies over 1,000 leads each month.

Ms Browning, who joined QS in 2016 from another Simplify business, Move with Us, has been running its operations, including overseeing the first contact and marketing team, and supplier and partner firm relations.

Mr Rawson’s responsibility will be helping member firms with digital marketing and client conversions.

Ms Browning said: “We’re all very excited about this opportunity to enable the member network to grow, with some innovative new ideas coming very soon. We’ll now have an opportunity to focus purely on growing our network and the services that we offer, but still remaining a trusted partner to our loyal network of firms.”

QS, which launched in 2009, was once famous for putting legal advice points inside branches of WH Smith and being promoted by Amanda Holden. At its height it had around 150 firms and in the early days had ambitions for 1,000.

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