NAH teams up with top insurer as PI firm unveils trio of ABSs

Print This Post

12 September 2013


Injury claims: BGL aims to double customers

Minster Law – the major claimant practice now – has joined top personal injury marketing business National Accident Helpline (NAH), becoming its largest panel member.

It follows a year-long pilot and will aid Minster with its goal of becoming a market leader in employers’ and public liability claims by doubling its customer numbers.

National Accident Helpline will provide additional services to BGL – such as after-the-event insurance and medical reports – with the pair saying in a statement that “the collective strengths of National Accident Helpline’s brand and Minster Law’s legal expertise, scale and claims processing capability are perfectly positioned to provide injured people with a sector-leading proposition”.

NAH managing director Russell Atkinson told Legal Futures that the arrangement would not affect existing panel firms as there are “territories and volume available” for Minster to handle. Minster will also benefit from the anticipated growth that its involvement will deliver, he said.

He confirmed that it is not a deal aimed at helping BGL capture claims against its insurance customers.

David Downie, group director for legal services at BGL, said: “Our new agreement with National Accident Helpline signals an important milestone for our legal services business. With Minster Law now forming a key part of our Group, we have significant expertise available to ensure this agreement delivers real success for all parties.”

Meanwhile, well-known personal injury firm Camps has gained approval for three separate alternative business structures (ABSs) as part of its strategy to develop a ‘multi-brand and multi-channel’ proposition.

The Liverpool practice has furthered its relationship with three of its marketing partners – Auto Assist Car Hire, M&R Marketing and Perfect North – who have “routes to market where customers have a need for legal services”, according to group marketing director Ian Traynor.

In the new legal market, the “routes to capture [of consumers] is many and varied”, he added.

Mr Traynor said that while most of the work is personal injury, Camps is looking to branch out into professional negligence.

Craig Underwood of Minster Law/BGL Group is speaking at the Legal Futures Conference 2020 Vision on 7 November. For details, click here.

Tags: ,



Leave a comment

* Denotes required field

All comments will be moderated before posting. Please see our Terms and Conditions

Legal Futures Blog

Inbound marketing for law firms – For those about to flock

Chris Davidson Moore LT

Written in honour of Malcolm Young, recently deceased founding member of AC/DC, there are nine references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are. The forces that are driving change in the legal profession are wide and varied. The ability of law firms and individual solicitors to respond positively and innovatively to these challenges will determine who survives and prospers. Competition for new business is fierce, a dog eat dog world, one might say. Which brings us to AC/CD. Not my favourite rock band, but an acronym for Attract, Convert, Close and Delight – the four pillars of inbound marketing.

December 13th, 2017