Leading law firms failing to move with the times online, website study finds

Derry: user experience

The websites of leading law firms are failing to take advantage of consumers’ changing habits, a new study has claimed.

The ‘white video’ issued by digital marketing agency mmadigital reported that 56% of the top 200 law firms do not have a mobile responsive website that can be viewed across a range of devices, such as tablets or mobiles.

Yet of the two million online searches for legal terms made in the UK every day, over a third are done via mobile or tablet, the company said.

It also found that the top firms are ignoring the power of video to attract clients, with only one in every 10 using video on their home page.

The study said only 28% of content is read on an average web page, compared to video which typically holds the attention for two minutes; mmadigital said firms with video on their websites are 50 times more likely to appear on the first page of Google.

Dez Derry, CEO of mmadigital, said: “It’s a simple fact that clients want to find legal services online and they’re also doing it more while on the move. Having a basic web presence is not enough anymore; law firms need to establish well thought-out digital marketing strategies that reflect the way clients want to buy and interact. This means embracing mobile technology and using video rather than pages of text to promote their services.

“If your law firm can be accessed from a mobile device and has short videos instead of text, potential clients will be more likely to choose you for their legal work because this is the user experience that they are getting in other parts of their online lives.”

The top 200 law firms fared better on compatibility, with almost all websites compatible with Google Chrome, Internet Explorer and Safari, while 94% of websites loaded within four seconds, the recommended load time by Google.

However, the picture around compliance was far less positive, as the research discovered that only 18% of firms were fully compliant with the SRA Code of Conduct, E-Commerce Directive, the Companies Act and the Business Names Act.

Alongside the white video, mmadigital has also created a website, www.comparemyfirm.co.uk, to allow firms to benchmark themselves against their competitors.

    Readers Comments

  • David Lintel says:

    What utter nonsense. Who said people on mobiles are more likely to choose a law firm who have a video on their homepage?

    This is business development by scare tactics and this is not news but a thinly veiled advertorial.

    What’s happened to LF to let this rubbish through unchecked.

Leave a Comment

By clicking Submit you consent to Legal Futures storing your personal data and confirm you have read our Privacy Policy and section 5 of our Terms & Conditions which deals with user-generated content. All comments will be moderated before posting.

Required fields are marked *
Email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.


A new route to practice rights for chartered legal executives

Following approval from the Legal Services Board in May 2022, CILEx Regulation has launched an alternative route for chartered legal executives to obtain independent practice rights.

NFTs, the courts and the role of injunctions

In May, news broke that a non-fungible token was the subject of a successful injunction made by the Singapore High Court. The NFT in question is part of the very valuable Bored Ape Yacht Club series.

Matthew Pascall

Low-value commercial cases – an achievable challenge for ATE insurers

There are many good claims brought for damages that are likely to be significantly less than twice the cost of bringing the claim. These cases present a real challenge for insurers.

Loading animation