Is this the best viral marketing stunt by lawyers ever?

Print This Post

25 June 2015


Martin wisely kept the engine

Martin wisely kept the engine

A YouTube video of an angry man slicing household goods and a car in half in response to separating from his wife – which has been viewed more than six million times and been covered by media outlets across the world as he sought to sell his share on eBay – has been revealed as a stunt by lawyers.

The video ‘Für Laura’ by ‘Martin G’ (watch below) received coverage from Samoa to Pakistan, and China to Peru. Many UK outlets reported it, including The Mirror, Independent, ITV and Metro.

But yesterday the Deutsche Anwaltauskunft – an online legal magazine operated by the German Bar Association – said that it was behind the video.

It said the idea “was to humorously point to a problem that is not only relevant in Germany: too few married couples take precautions for the case of a possible separation – for example with a marriage contract. The event of divorce then often ends in bitter fights under which not only cars and furniture suffer but especially the effected couples and their children”.

Swen Walentowski, press spokesman for the German Bar Association, added: “We are very pleased and would have never expected that our message could reach millions of people worldwide in such a short period of time. No one here expected the numerous interview requests about the fake story and fake divorced husband Martin G from all parts of the world.”

All of the items do exist and will be auctioned, with highest bidders told the true story behind them. Mr Walentowski said: “We don’t want to make money but spread our important message for couples. So any cent coming in will be donated to charity.”



Leave a comment

* Denotes required field

All comments will be moderated before posting. Please see our Terms and Conditions

Legal Futures Blog

Court modernisation: Court Service spins response to NAO report

Roger Smith

After months of debate on the court modernisation programme led by Her Majesty’s Courts and Tribunals Service, we now have an authoritative analysis from the National Audit Office. HMCTS chief executive Susan Acland-Hood professed herself happy. The report was “helpful and constructive”. She was pleased that “the NAO acknowledges our ‘early progress’”. Her comments were more reflective of spin than the span of the NAO report. The NAO acknowledges the ambitious nature of the reform. But comments like “HMCTS’s change portfolio presents a very significant challenge” need minimal decoding to reveal a bit of concern.

May 17th, 2018