Is this the best viral marketing stunt by lawyers ever?


Martin wisely kept the engine

Martin wisely kept the engine

A YouTube video of an angry man slicing household goods and a car in half in response to separating from his wife – which has been viewed more than six million times and been covered by media outlets across the world as he sought to sell his share on eBay – has been revealed as a stunt by lawyers.

The video ‘Für Laura’ by ‘Martin G’ (watch below) received coverage from Samoa to Pakistan, and China to Peru. Many UK outlets reported it, including The Mirror, Independent, ITV and Metro.

But yesterday the Deutsche Anwaltauskunft – an online legal magazine operated by the German Bar Association – said that it was behind the video.

It said the idea “was to humorously point to a problem that is not only relevant in Germany: too few married couples take precautions for the case of a possible separation – for example with a marriage contract. The event of divorce then often ends in bitter fights under which not only cars and furniture suffer but especially the effected couples and their children”.

Swen Walentowski, press spokesman for the German Bar Association, added: “We are very pleased and would have never expected that our message could reach millions of people worldwide in such a short period of time. No one here expected the numerous interview requests about the fake story and fake divorced husband Martin G from all parts of the world.”

All of the items do exist and will be auctioned, with highest bidders told the true story behind them. Mr Walentowski said: “We don’t want to make money but spread our important message for couples. So any cent coming in will be donated to charity.”




Leave a Comment

By clicking Submit you consent to Legal Futures storing your personal data and confirm you have read our Privacy Policy and section 5 of our Terms & Conditions which deals with user-generated content. All comments will be moderated before posting.

Required fields are marked *
Email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Blog


The rising risk of cybercrime for law firms

Cybercrime has increased significantly in recent years, causing untold damage to businesses and essential services. Cyber-security breaches cost billions of pounds and account for half of all crime in the UK.


Legal education and training: Unfit for purpose

Legal education and training is not fit for today, let alone the future, and the approach of the main professional bodies to the need for greater accessibility and flexibility could not have been more different.


Loading animation