Google-backed US online legal service to open up UK lawyer panel next month

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By Legal Futures

10 February 2012


Moore: expanding legal market

Rocket Lawyer, the Google-backed US online legal document service, is on track to launch in the UK later this year, with lawyers set to be offered the chance to join its panel from next month, Legal Futures can reveal.

Speaking to this website last week during his latest visit to London, founder Charley Moore said he had recruited a well-known figure to lead the UK operation, which he anticipated employing up to 10 people, including lawyers.

The London base, which should open by April, is set to be Rocket Lawyer’s international headquarters as it targets further expansion outside of America. Legal Futures first revealed last year that the service – which had around 20m customers in 2011 – was heading for the UK.

It will not cost practitioners anything to sign up to Rocket Lawyer. There are two tracks for them. First they can list t

hemselves with a profile. Users will find and contact them for their legal issues. The lawyer can charge freely for whatever time and services they provide.

The other service is ‘Rocket Lawyer On Call’, for customers who have purchased monthly/yearly legal plans and benefit from services akin to having a lawyer on retainer. The customer will create a document and a lawyer will review it for free. The lawyer can then try and sell other services to the customer, and if successful have to discount their published hourly rates by 50%.

Customers will be able to rate lawyers and their ‘score’ will be the default mechanism for listing them when users search for legal assistance.

Mr Moore argued that Rocket Lawyer will not take work away from practitioners; rather it will tap into latent demand for legal services and expand the market.

He added that for a “small fee”, firms could use Rocket Lawyer themselves as a workflow tool for document creation.

The documents are currently being drafted, he said, pointing out that he began Rocket Lawyer in 2007 with just one document available online. “We have the experience and competence to scale from one document to thousands in a short period of time,” he said.

The funds are in place for the expansion, after Mr Moore raised $29m in backing over the past six months. Google Ventures is one of his investors. The service will be promoted largely through web marketing and partnerships, he said.

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Inbound marketing for law firms – For those about to flock

Chris Davidson Moore LT

Written in honour of Malcolm Young, recently deceased founding member of AC/DC, there are nine references to AC/DC songs throughout this article. We will send a £20 iTunes voucher to the first person who gets in touch to tell us what they are. The forces that are driving change in the legal profession are wide and varied. The ability of law firms and individual solicitors to respond positively and innovatively to these challenges will determine who survives and prospers. Competition for new business is fierce, a dog eat dog world, one might say. Which brings us to AC/CD. Not my favourite rock band, but an acronym for Attract, Convert, Close and Delight – the four pillars of inbound marketing.

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