Exclusive: Google-backed crowdsourced legal advice service heads to the UK


Moore: affordable and simple legal solutions

An innovative US website that crowdsources advice to legal questions for free is on its way to the UK after it was acquired by online document service Rocket Lawyer, Legal Futures can reveal.

LawPivot provides answers to any legal question submitted online from a network of more than 2,000 lawyers. Customers receive a response from lawyers in the right jurisdiction and with the right expertise within 24 hours. They can continue corresponding with the lawyers to clarify the answer and receive more information.

The benefit for the lawyers is that they can build up a relationship with a potential client and eventually be retained by them.

Like Rocket Lawyer – which entered the UK market in November – LawPivot has investment from Google Ventures.

Charley Moore, the founder and executive chairman of Rocket Lawyer, confirmed to Legal Futures that he plans to bring the service to the UK.

More generally he said: “Helping people create and manage legal documents online and connecting them with licensed attorneys for expert advice showed us how useful it is to be able to ask a lawyer a quick question, anytime.

“Getting to know the LawPivot team through our mutual relationship with Google Ventures highlighted our shared vision for affordable and simple legal solutions. Together, we’ll be able to deliver the relevant legal help that everyone needs, at a fraction of the traditional cost.”

Rocket Lawyer customers in the US will gain immediate access to LawPivot, complementing the existing ‘Ask A Lawyer’ service.

“By helping more people and businesses with everyday legal situations than any other legal site, Rocket Lawyer is the established leader in online legal services,” said LawPivot co-founder Jay Mandal.

“The law is often confusing and LawPivot shares the Rocket Lawyer commitment to make it more accessible. The ability to ask the right lawyer a quick question at the right moment – be it reading a rental agreement, contesting a parking ticket, or incorporating a small business – is invaluable.

“We are thrilled to join Rocket Lawyer in our shared mission, as LawPivot fits perfectly into the step-by-step documents and legal consultations that Rocket Lawyer offers to protect and empower consumers and small businesses.”

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