Marketing & PR
Consumers use “limited criteria” when shopping around for lawyers
Consumers of legal services apply “relatively limited criteria” when shopping around, research has found – which 46% of those polled did, while 27% went to the first adviser they looked at.
Top PI firms reveal mixed profits as another hits TV to build brand
Two leading personal injury law firms have recorded contrasting results that take lockdown into account, while Minster Law has launched its first national TV advert to promote its PI work.
PI firms “failing to understand” what clients look for in a lawyer
Many personal injury law firms fail to understand what potential clients are looking for and are wasting their marketing budgets as a result, according to research published today.
Top firms “failing to communicate” own responses to Covid-19
The country’s largest law firms are providing clients with plenty of advice on the legal implications of the Covid-19 crisis but doing little to explain their own response, research has found.
Largest law firms closing gap on website performance
The largest law firms are closing the gap with their smaller rivals on website performance but still falling behind on speed, according to the latest research.
“My friend’s name is Sidley” – Domain hijack bid fails
A man who claimed to have registered the domain name ‘sidleylawyers.co.uk’ on behalf of a friend called Sidley who was about to qualify has been ordered to hand it over to US giant Sidley Austin.
ASA upholds legal training company’s complaint about competitor
A company that trains foreign lawyers to qualify as solicitors has successfully complained about a competitor that claimed to be the number one provider.
Barrister blogger says colleagues can be “prats on social media”
A leading barrister blogger has blasted her own colleagues at the Bar for “being prats on social media” who “trash our reputation”.
New clients put trust factors “way ahead of price”
Reputation and trust remain more important to winning new business than price, despite the push for greater transparency, according to a massive client satisfaction survey.
PI firms “ignoring” out-of-hours calls and Facebook contacts
Personal injury law firms are failing to adapt to clients using less traditional methods of contacting them by not responding when clients call them out-of-hours or via Facebook, according to new research.
Blog
Is your Google Ads budget funding your competitors’ AI visibility?
If your cost-per-click has crept up again this year, you’ve probably assumed the market simply got more expensive. That’s the wrong way to read what’s happening.
Containing the spread of unapproved AI
Nearly 60% of fee-earners admit to using unapproved tools (like free versions of ChatGPT). Yet 68% of firm leaders are confident there is zero risk of unapproved AI being used for client work.
When AI adoption goes wrong, costs add up fast
City AM recently reported that London is fighting to claim the title of ‘global capital of legal AI’. However, it’s crucial we remember that adoption alone does not create value.
Reports
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