Marketing & PR
Interpreters set up free law firm panel to help non-English speakers
An interpreter company is set to appoint a huge panel of hundreds of law firms for a new Community Legal Helpline. Yorkshire-based translation firm Applied eXperts Ltd said it is responding to a rise in legal queries from non-English speaking individuals.
PI firm reprimanded for “irresponsible” radio spot as Law Society prepares £300k ad campaign
A personal injury firm has been reprimanded for an “irresponsible” radio ad which encouraged accident victims to claim compensation “irrespective of injury”. The news comes ahead of a £300,000 Law Society national advertising campaign that will promote PI lawyers.
Referral scheme offers “lifeline” to PI solicitors
A scheme that offers solicitors a “lifeline” by enabling them to continue working with personal injury referrers was launched today by well-known legal IT firm Epoq. The company has created LegalGo, a free legal assistance plan.
Co-op distances itself from claim that good client service is “alien to solicitors”
The Co-operative Legal Services has disassociated itself from comments made by its sales and marketing director that putting consumers at the heart of what they do is “alien” to solicitors, after complaints by the Law Society.
Co-op launches multi-million pound legal services advertising campaign
The Co-operative Legal Services has today stepped up its attack on the legal market by launching its first ever TV and radio advertising campaign. The multi-million pound campaign will air on TV and radio stations across London.
Exclusive: law firms push out CMCs as referral fee ban reshapes PI search market
The abolition of referral fees is “dramatically reshaping” the online personal injury (PI) market, with legal brands pushing out claims management companies, according to major new research seen exclusively by Legal Futures.
Massive unmet legal need among small businesses, landmark research finds
Legal problems are costing small businesses in England and Wales £100bn a year, with fears over the cost of legal advice meaning they are far more likely to go it alone than seek help, authoritative new research from the Legal Services Board has found.
Legal price comparison websites “begin to sign up” to good practice standards
Five legal price comparison websites have signed up to good practice standards issued by two regulators and the Legal Services Consumer Panel – although they are to remain voluntary, with no external validation.
Dynamo Legal launches collective marketing brand with eye on £7m marketing warchest
A new collective marketing brand called Dynamo Legal has today announced plans to recruit 245 law firms across England and Wales and build a £7m advertising warchest. It is the brainchild of Welsh businessman Alexander Mills, who previously founded a company selling slate signs.
SRA fires warning shots over referral fee ban and “reckless trading”
Law firms will be held responsible for breaching the personal injury referral fee ban if they sign up to ventures that appear to be genuine joint marketing schemes but prove illegal, the Solicitors Regulation Authority has warned. It will also target senior individuals within firms that “recklessly trade into insolvency”.
Blog
Could unpredictable AI costs finally lead firms to true value pricing?
For years, the legal profession has talked of moving away from the billable hour to value-based pricing without quite managing it.
Is your Google Ads budget funding your competitors’ AI visibility?
If your cost-per-click has crept up again this year, you’ve probably assumed the market simply got more expensive. That’s the wrong way to read what’s happening.
Containing the spread of unapproved AI
Nearly 60% of fee-earners admit to using unapproved tools (like free versions of ChatGPT). Yet 68% of firm leaders are confident there is zero risk of unapproved AI being used for client work.
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