Marketing & PR
Slater & Gordon begins push for national brand recognition
Slater & Gordon yesterday launched its first UK television advertising campaign as it bids to become “a household name”. Costing more than £1m in the launch phase, the firm used M&C Saatchi to create a series of adverts, starting with one on personal injury.
ASA rejects complaints from unhappy client unable to post negative review on ratings website
The Advertising Standards Authority has rejected complaints that positive online reviews for a law firm were fake and that the website hosting them would not accept negative reviews. This was the first complaint of its kind involving a law firm.
AccessSolicitor to mine public data in latest ‘find a lawyer’ venture
An online legal directory aiming to aggregate the publicly available data about lawyers – including complaints information from the Legal Ombudsman – has launched with the outline details of nearly 13,000 lawyers.
Internet marketers launch map-based direct access service
An internet marketing specialist has launched a new map directory for public access barristers. Nick Draycott, director of GoDirect2Barristers.com, has adapted online mapping technology to produce a site which he argues offers improved direct access to the Bar.
Lawyers Online relaunch targets referrals for panel firms
A network of 200 law firms which started life as an internet service provider for lawyers has re-launched as the latest referral website for legal services. Lawyers Online went ‘live’ last Friday, and has immediately set itself up in direct competition with existing marketing collectives.
Exclusive: US website that aims to create a ‘legal ecosystem’ targets UK
A new ‘find a lawyer’ service just launched in America has designs on coming to the UK next year, Legal Futures can reveal. The long-term goal of LawVisors is to be a “legal ecosystem” for lawyers and clients alike.
Exclusive: Apprentice Alex gets ready to fire up Dynamo Legal
Alex Mills, who was last week fired from The Apprentice, has told Legal Futures that his fledgling brand Dynamo Legal has a six-month window to capitalise on the publicity his stint on the BBC show has generated.
PI lawyers unite against “unacceptable” SRA position on inducements to clients
Personal injury solicitors have urged the Solicitors Regulation Authority (SRA) to rethink its “unacceptable” refusal to ban inducements to claim. It comes as actuaries have warned that “claims farming is on the increase”.
SRA decides not to follow CMC regulator in banning inducements
The Solicitors Regulation Authority will not be banning personal injury firms from offering inducements to clients to instruct them, but has warned that they need to consider whether doing so fuels a compensation culture.
Law Society takes on insurers with “mugging” advertising campaign
The Law Society yesterday unveiled its “bold” new advertising campaign to promote personal injury solicitors, with the strap-line ‘Don’t get mugged by an insurer – use a solicitor’. As revealed by Legal Futures last week, the campaign is costing around £300,000.
Blog
Change in regulator shouldn’t make AML less of a priority
While SRA fines for AML have been climbing, many in the profession aren’t confident they will get any relief from the FCA, a body used to dealing with a highly regulated industry.
There are 17 million wills waiting to be written
The main reason cited by people who do not have a will was a lack of awareness as to how to arrange one. As a professional community, we seem to be failing to get our message across.
The case for a single legal services regulator: why the current system is failing
From catastrophic firm collapses to endemic compliance failures, the evidence is mounting that the current multi-regulator model is fundamentally broken.
