Marketing & PR
Internet overtakes friends and family as main way to find a solicitor
Clients are significantly more likely to find a solicitor through the internet than by asking friends or family, a major study of over 2,000 people has found.
‘QS Price Promise’ to launch in September
QualitySolicitors is to launch its ‘QS Price Promise’ in September, combined with a national TV advertising campaign, the network has revealed. It is also changing its approach to firms having to adopt the QS name.
Slater & Gordon brings Captain Cook on board as it also launches employee share scheme
The announcement yesterday that Alastair Cook has become a brand ambassador for Slater & Gordon failed to spark a turnaround in the embattled England cricket captain’s fortunes, as he was out for just five in the first Test against India.
Revealed: Law Society’s plans for £400,000 advertising campaign – and staff “story telling tool”
The Law Society is to spend £400,000 on its annual advertising campaign, which will this year be focused mainly on a range of private client services from solicitors, Legal Futures can reveal.
Pinsents “an example to other big firms” on Twitter use, report says
Pinsent Masons is an example to other law firms on how to make the most of a Twitter account, while the ‘private’ setting on Slaughter and May’s account makes it the firm not to emulate, according to a report on the use of social media by large City law firms.
Financial adviser rating and review website sets sights on solicitors
A website which claims to have published 10,000 reviews from clients of independent financial advisers (IFAs) and mortgage brokers is seeking to move on to solicitors.
Top personal injury consortium paying Google £8m a year
InjuryLawyers4u, the leading law firm marketing consortium, is paying Google £8m a year, it has emerged. Andrew Twambley, director of InjuryLawyers4U and managing partner of Amelans, said the consortium was spending £3m four years ago.
Google: two million legal searches made every day in UK
Two million online searches on legal subjects are made every day in the UK, according to a senior Google executive, who went on to advise lawyers that their future clients would increasingly be reached through video and mobile technology.
“Give clients what they want – not what you think they need”, digital pioneers tell law firms
Three leading digital pioneers yesterday told law firms to “give clients what they want” rather than what they think clients want, whether that is a daily blog or free legal documents.
Law Society defends PI solicitors offering claims inducements
There is no evidence to justify the government’s plan to ban personal injury solicitors from offering up-front inducements to potential claimants, the Law Society has argued.
Blog
Could unpredictable AI costs finally lead firms to true value pricing?
For years, the legal profession has talked of moving away from the billable hour to value-based pricing without quite managing it.
Is your Google Ads budget funding your competitors’ AI visibility?
If your cost-per-click has crept up again this year, you’ve probably assumed the market simply got more expensive. That’s the wrong way to read what’s happening.
Containing the spread of unapproved AI
Nearly 60% of fee-earners admit to using unapproved tools (like free versions of ChatGPT). Yet 68% of firm leaders are confident there is zero risk of unapproved AI being used for client work.
Reports
Associates
