Marketing & PR

• ‘Mystery shopping’ exercise finds firms do not follow up enquiries
• ‘QS Price Promise’ to launch in September
• “Brand-driven” law firm becomes ABS to start rolling out concept, starting with its own chambers
• “Disruptive” procurement business targets legal market
• “Game changing” online ventures gear up for launch
• “You want a quote? Byron or Shakespeare?” – how law firms fail to convert telephone enquiries
• “Give clients what they want – not what you think they need”, digital pioneers tell law firms
• “People die of food poisoning” – misleading holiday claims advert pulled after watchdog ruling
• 150 firms and counting – “proper” legal comparison website gears up for consumer launch
• A fresh approach