Marketing & PR
Smaller firms lead the pack on website performance
Two of the smaller firms in the UK top 200 law firms are leading the way on website performance, new research has found. Stephensons and Lindsays ousted Pinsent Masons and DLA.
Covid drives surge in thought-leadership marketing at biggest firms
There has been an explosion in thought-leadership marketing among the country’s major law firms, driven in part by insights created to help clients navigate Covid-19, according to new research.
Five-star Trustpilot reviews becoming “hygiene factor” not differentiator
More than eight in every 10 reviews on Trustpilot award law firms five stars, making them increasingly a “hygiene factor” rather than a differentiator, new research has indicated.
Biggest firms falling behind on website effectiveness
The biggest law firms in the top 50 are some of the weakest when it comes to the digital effectiveness of their websites, a report has found.
Law firms set to tumble down Google rankings as update looms
A lot of law firms are set to suffer a major ranking penalty from Google because of their failure to prepare for an update to the search results algorithm, research has warned.
Embracing online reviews “changed firm’s culture for the better”
Embracing online reviews can trigger a positive, service-driven culture change at law firms, the practice director of a leading West Country firm told last week’s Legal Futures webinar.
Exclusive: 20 firms and seven websites sign up to online reviews trial
Twenty law firms and seven comparison and review websites have signed up to a regulator-run pilot that will test how they can best work together to improve the information available to consumers.
Law firm awarded £25k damages for defamatory Trustpilot review
The High Court has awarded a law firm damages of £25,000 for a defamatory review on Trustpilot posted by a disgruntled former client who paid £200 for advice.
Complaint over law firm’s radio advert rejected
A Merseyside law firm has been cleared of breaking Advertising Standards Authority rules with a radio advert that highlighted the fear of “a social worker at your door to take your child”.
Marketing company fined £250k for personal injury nuisance calls
The Information Commissioner’s Office has fined a marketing company £250,000 for making over 365,000 nuisance calls asking people about accidents and pretending to be from their insurer.
Blog
Are inheritance disputes set to become disputes with will-writers?
With one in four people saying they’d contest an inheritance if they didn’t feel it was distributed properly, many solicitors will have dealt with clients who are making a will that will subsequently be challenged.
If resigning is not enough…
Last week, I wrote about the Post Office scandal. I made clear my view that resigning is not enough, but some people have rightly challenged me to say what I feel would be enough.
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