It has been quite a couple of weeks. Far from taking a break for the summer, the imminent arrival of alternative business structures (albeit not quite as imminent as expected) has seen the legal market bubbling over. And we learnt that there are lessons to be found from the Vestal Virgins, no less.

It’s that time of the year when the Law Society prepares us for its annual assault on the nation’s consciousness through an advertising campaign promoting the “solicitor brand”. Those with long memories will recall many a campaign over the years. The society does not have the most glorious history in this regard. The theme of this year’s campaign is “Choose Quality Advice” (a bid to reclaim the Q word from QualitySolicitors, I wonder?).

One of the many things I like about specialising in the law is the sheer variety of topics there are to cover. It is, of course, a natural consequence of the all-pervasive nature of the law. So it’s not all ABSs and Jackson in my life – space law was a fun one, football and law is a perennial favourite for personal reasons, and in the last week I have been learning about the severe problems deaf people have in accessing legal services.

OK, I exaggerated with that headline to get you in. And I know a lot of you are now reading because QualitySolicitors (QS) generates more response than pretty much any story going at the moment. In the wake of a light-hearted tweet I posted yesterday while on holiday in Cornwall about my first ever sighting of a QS branded office – QualitySolicitors Nalders in Newquay – I received a few grumbles about the amount of coverage Legal Futures is giving to QS. It led me to wonder why QS generates so much emotion in the profession.

It’s not often that I recommend that people plough through some of the turgid consultations that I plough through on their behalf, but I very much do in the case of the Legal Services Board’s distinctly unturgid discussion document on how it will “assess the boundaries of legal services regulation and connected regulatory decisions”. It is an extremely hard document to do justice to in a news story. This is big stuff – the future shape of legal practice.