Engagement – something which brands talk about, consumers want more of and now lawyers are striving to achieve. Unlike other service industries that focus their client retention campaigns around maintaining a high level of engagement, law firms are better known for maintaining a low profile.

With mass production of the Apple Watch set to begin shortly, plus developments in other smartwatch products from Samsung and Pebble, it takes mobile to a whole new level. The Ipswitch survey suggests that 25% of UK businesses expect to introduce wearables to the workplace and 33% expect employee-owned wearables to enter the workplace.

What’s your favourite time of year? Mine is April, but not this year. Other are conspiring against me—the Solicitors Regulation Authority, the government, the Legal Services Board, the Legal Ombudsman, HM Treasury and even the European Commission.

Online video has been a continually growing industry for the last few years, but research has revealed its true value. Statistics from Socialfresh.com say that videos on a website landing page increase conversions by 86%. With two million legal searches on Google every day, making sure your website stands out is hugely important.

Consider content marketing as the conversations you have with a potential client in the run-up to securing their business. Now take this online, where first impressions really matter and being responsive is hugely important. That’s the starting point.