
The future of legal marketing
Within the next five years the world’s largest law firm won’t have any lawyers. Here’s why: Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba/Amazon, the most valuable/largest retailers, have no shops. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.

Defining the unique role of the lawyer
As you work through the disaggregation process, parcelling out pieces of a case or lawsuit left and right, you should come back to a key question: what is the lawyer’s role? Whether the disaggregating entity is a law firm or law department, you must ask what that entity – and more specifically, the lawyers at that entity – should not send out and why.

Law and money: Not the usual story
Stories about law and money are as common as corned beef and cabbage on St Patrick’s Day. They usually chronicle large law firm acquisitions, peripatetic laterals, or practice groups migrating to a firm with a higher profit-per-partner. Recent events involving a US legal service provider, a Chinese law firm, and a UK firm confirm that the law and money story is developing new plot lines emblematic of changes in the global legal services landscape.

Why the fuss over Quindell and Slater & Gordon?
Quindell and (the previously unimpeachable) Slater & Gordon are fast becoming shorthand for the anticipated failure of the alternative business structure (ABS) experiment. A blog in Canada’s Financial Post this week suggested that they have doomed the possibility of ABSs being introduced there. So here’s my question. Why?

Why would anyone buy your law firm?
Imagine returning to the office after your summer holiday to find a sealed envelope marked ‘Strictly Private & Confidential’ sitting on your desk. So, after splashing on the Factor 30 in sun lounger and before you reach for your Kindle, take a few moments to reflect on the key reasons why people buy businesses and how they might apply to your law firm. Just in case that envelope is there waiting for you.






