
Predictions on the future of marketing for law firms – part 1
The ‘brand resonance’ of the terms ‘lawyer’ and ‘solicitor’ is fading. The traditional lifelong solicitor-client relationships of the baby-boomer generation simply don’t exist for generations Y and Z and millennials. Generation Y, those born post-1980, are more sophisticated, discerning, and technology-savvy than previous generations. From a marketing perspective, they have grown up with a constant stream of intrusive marketing and have become inured to it. As such, they are more likely to proactively seek out the services they need online than respond to ads.

Top tips on combatting fraud
The well-publicised Mishcon de Reya £1m fraud case, when its client was duped into buying a London property from a seller dishonestly posing as the owner, has sent ripples of alarm throughout the legal community. Although conveyancers are an obvious target for the increasing threat of rogue house-owner and buyer deposit redirection fraud, it’s not just conveyancing practices that need to be on their guard. As a legal practice, you’re tempting prey for cyber criminals, not only because you hold large sums of money, but also vast volumes of valuable client information. The number, variety and sophistication of cybercrime grows daily, ranging from distributed denial of service attacks and phishing scams to hacking and ransomware.

McKenzie Friends – a storm in a teapot
If the recent furore about McKenzie Friend Marketplace shows anything, it is that the profession remains acutely sensitive to the apparent threat of competition by unregulated entrants into the legal landscape. But for an outside observer, the whole McKenzie Friend debate remains curiously overblown: if not a storm in a teacup, a storm at least in a teapot. For all the characteristic sturm und drang of the Law Society’s response to last year’s senior judiciary consultation, there was pretty widespread agreement among most respondents that McKenzie Friends are here to stay.

The importance of being expert
I recently sat on a panel debate in Manchester, with the debate entitled – ATE insurers and sub-£250k claims. Whilst the title of the debate was probably written ahead of the government’s consultation paper to introducing fixed recoverable costs in lower-value clinical negligence claims, where £25,000 rather than £250,000 is being recommended, it nevertheless raised an interesting point on how after-the-event insurers can make premiums proportionate to damages, especially for cases worth less than £25,000.

GDPR and the rise of ‘datanapping’ – the new threat to the pockets of law firms
You’ve heard about ransomware – a hacker infiltrates your IT systems, locking them down until you pay a ransom. Some studies now estimate that over 50% of businesses have experienced this type of attack in the last year, and it’s particularly prevalent within the legal sector. Previously, firms could protect themselves by having a solid disaster recovery plan in place to ensure they can get back up and running in the event of a disruption. However, the General Data Protection Regulation (GDPR) – the new EU-wide regime which comes in effect on 25 May 2018, irrespective of Brexit – means that this approach alone is no longer adequate and security measures must be strengthened to prevent attacks.








