Moving customer reviews of your firm onto a public platform can be a terrifying experience. What if everyone posts a terrible review? If that’s the case, then you don’t have a functioning business anyway.

One of the best pieces of advice we got before we embarked on the KTP was to invest time in choosing the right expert to lead the project. They need to be able to make the shift from academia to business.

Personalising an email quote and ensuring your first contact with the customer is decisive and positive is very important in converting enquiries. Similarly, refusing to give a verbal quote can make your firm seem unprofessional.

Our view is that transparency will help our clients to win in competitive situations. Published pricing helps to qualify customers before you commit time and resources to consultations and a sales process.

Do you send out an email to people who have rung for a residential conveyancing quote? What proportion of them convert into business? There is a massive general problem, which is having a seriously detrimental effect on conversion rate results for many firms.