A brand refresh, particularly one that amounts to a full rebrand involving a change to the name and visual identity, is not something to be undertaken lightly.

Let’s assume that the scary part is over, and you’ve started your own law firm. Congratulations! It’s now time to turn to the next burning issue: how to get clients for a firm that no one has heard of.

Cyber-attacks are not the only threat to law firms’ data. Incidents like power outages, equipment failures, terrorist attacks and natural disasters all pose a risk to business data and infrastructure.

There are two questions: firstly whether AI itself actually exists and secondly, whether the businesses that purport to be selling AI services are actually ‘AI washing’.

As a youth in the 80s, I never had much success with “actually I’m in insurance” as a chat-up line. It evoked the image of a corporate pencil pusher living for their retirement.