Do you have a compelling vision?

Print This Post

11 November 2014


Posted by Phil Ruse, head of legal protection sales and distribution at at Legal Futures Associate Allianz Legal Protection

Ruse: LASPO may actually turn out to be good for claimant firms

So, we are now well beyond the first anniversary of LASPO, and the dust is beginning to settle on a frantic period of activity. In hindsight this activity started a few years ago and neither did it finish on 1 April 2013.

It just keeps on giving.

However, in a rather rare and strange moment of reflection, I found myself admitting that LASPO might indeed turn out to be a good thing. I’ve just had to re-read that statement; as an ATE insurer I couldn’t quite believe that I wrote that. Even more amazing, it might be a good thing for claimant law firms.

I think I should explain.

Leaving aside the challenge of costs and reducing revenue, there are enormous opportunities for firms and insurers to differentiate their offerings for the benefit of the claimant (our customer), and their own business.

This is clear from the discussions I have had with firms who have determined exactly what they stand for, their purpose and how that comes together to deliver their client proposition.

These firms are progressive, forward-thinking businesses that place the customer at the heart of what they do. As an insurer this compelling vision enables us to design insurance solutions that fit the proposition, which together and in turn delivers differentiated solutions and competitive pricing.

It is so encouraging and refreshing to hear those in our industry talk about how they ‘stand shoulder to shoulder’ with their clients, putting customers at the heart of their business, offering more than just ‘financial support’. These firms see their own brand and customer proposition as a point of differentiation – and it’s great to see.

My experience is that these firms can answer the following provocative questions clearly and passionately:

  • If you didn’t exist, what would your clients be missing?
  • What do you do better than any other firm?
  • What cause are you championing?
  • What are the moments that matter in your relationship with your clients?
  • Can you inspire loyalty beyond reason?

Can you?

The first blog in this series from Allianz can be found here.



Leave a comment

* Denotes required field

All comments will be moderated before posting. Please see our Terms and Conditions

Legal Futures Blog

Is your marketing budget actually delivering a return?

Qamar Anwar 2

“Half the money I spend on advertising is wasted: the trouble is I don’t know which half.” Marketing pioneer John Wanamaker may have been forgiven for his lack of insight into his advertising budget back in the late 19th century, but what of today’s marketers? Surely in today’s data-driven age, accessing and utilising marketing budget data is commonplace? But in a world where there is a plentiful supply of data and information to aid marketing planning and decision making, it was quite shocking to see in new research that so many firms are investing in marketing activities that they openly admit are neither important nor effective.

October 19th, 2017